Swim Against The Tide

In this engaging conversation, Ed Pyke shares his journey from a young kitchen porter to the CEO of Simpson Travel. 

He discusses his early experiences in the travel and hospitality industry, the importance of customer experience, and the unique position of Simpson Travel in the market.

Ed emphasizes the importance of building trust and delegating responsibilities in leadership, the significance of recruiting the right team for growth, and the challenges and changes faced after private equity investment.

Additionally, he highlights sustainability initiatives in the travel industry and outline future growth plans and opportunities, while reflecting on early career lessons and the value of seizing opportunities.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.