Keep Going... with

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This week we do a follow-up on last week's cold email goals, discussing how they've been going and some details about how we've been structuring the emails. We also started testing some small Google Ads, and talk through our thinking there.

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Spoiler for next week's episode: about 45 minutes after we recorded this episode, we had a payment come through from one of the customers we discussed. Then a few hours later we had another one!

What is Keep Going... with

Behind-the-scenes look at two friends building a bootstrapped SaaS startup.

Find out more about Arrows at