CEOAFTERDARK

Join George Kapernaros as he sits down with Otto Mouton, Managing Director of Jimmy Joy to discuss nutrition, product development, and the dynamic world of ecommerce. Otto delves into the company's journey from launching nutritionally complete meals to rebranding and overcoming major setbacks. He also reflects on his gaming career and its influence on his professional path.
Navigating challenges such as supply chain issues and inflation, Otto emphasizes the importance of customer feedback, innovative marketing, and team resilience in driving the company's success. The episode offers insights into the balance of freedom and guidance that fuels Jimmy Joy's vibrant culture.

Timestamps:
00:00 Introduction
05:56 Growth from commercial officer to managing director.
07:25 Prefers start-up environment, dislikes corporate life.
12:45 Great product with high AOV enabled scaling.
14:46 Good nutrition leads to energy and satiety.
16:52 Customer feedback methods help improve product quality.
21:27 Flavor development process: testing, feasibility, and rotation.
25:56 Oats production affected by European war, inflation.
29:42 Comparing relaxed company culture to rigid industry norms.
33:45 Focusing on proven supplements, planning future product expansion.
37:26 Jimmy Joy rebranded to Plenny due to feedback.

Guest Link:
https://www.linkedin.com/in/otto-mouton-2508158b/

Tune in to learn more about the fascinating behind-the-scenes stories and the future plans of Jimmy Joy. Don't miss Otto's valuable advice and inspiring experiences. Whether you're a budding entrepreneur or a devoted Jimmy Joy fan, this episode is packed with wisdom and excitement! Lastly, reach out to George if you have a fascinating business story to share!

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.