WEBVTT NOTE This file was generated by Descript 00:00:00.066 --> 00:00:00.816 Matt: Hey everybody. 00:00:01.296 --> 00:00:02.166 It's mad here. 00:00:02.856 --> 00:00:04.986 Today, I'm talking about something. 00:00:05.646 --> 00:00:08.316 Uh, a new project that I'm working on. 00:00:08.586 --> 00:00:10.386 And I want to go over the details with you. 00:00:10.806 --> 00:00:13.536 Along with a few other updates that are going on. 00:00:13.536 --> 00:00:14.046 So. 00:00:14.496 --> 00:00:15.726 Uh, let's talk about. 00:00:16.146 --> 00:00:19.116 How to restore a failing niece site. 00:00:19.386 --> 00:00:21.186 In less than three months, let's get into it. 00:00:36.843 --> 00:00:39.183 Oh, welcome to another episode of money lab. 00:00:39.213 --> 00:00:40.233 My name is Matt. 00:00:42.333 --> 00:00:44.883 in case you were wondering if you're new, that's how you say it, 00:00:45.093 --> 00:00:46.233 or at least that's how I say it. 00:00:46.263 --> 00:00:48.543 A true Italian would slap me as I say. 00:00:50.043 --> 00:00:54.063 Oh, it is, uh, February early February. 00:00:54.633 --> 00:00:55.473 And. 00:00:57.063 --> 00:00:58.023 In January. 00:00:58.023 --> 00:00:59.403 I really didn't do anything. 00:00:59.793 --> 00:01:00.783 If I'm being honest. 00:01:01.293 --> 00:01:05.493 Uh, You know, I kinda, I, you know, every year. 00:01:06.123 --> 00:01:09.753 In January, I go really hard. 00:01:10.203 --> 00:01:12.723 In business or health or. 00:01:13.533 --> 00:01:16.623 You know, you know, it's like that new year's resolution. 00:01:16.983 --> 00:01:17.493 Everyone's. 00:01:18.123 --> 00:01:19.743 You said that big reset button. 00:01:21.153 --> 00:01:23.313 And this year I made a conscious choice. 00:01:23.853 --> 00:01:24.843 Not to do that. 00:01:25.413 --> 00:01:30.453 I'm like, I don't want to, uh, because what happens is every year I burn out, I 00:01:30.453 --> 00:01:36.063 burnt out by this time every year, because I'm, I'm trying to work out every day. 00:01:36.063 --> 00:01:39.363 I'm trying to, you know, launch some new, big thing. 00:01:39.363 --> 00:01:43.593 And so I decided to take off in January. 00:01:43.593 --> 00:01:44.943 I decided not to work. 00:01:46.053 --> 00:01:48.333 We're not to, I worked, I mean, get, give me a break. 00:01:48.483 --> 00:01:49.113 I worked. 00:01:49.563 --> 00:01:50.433 I love working. 00:01:51.333 --> 00:01:52.083 I just didn't. 00:01:53.193 --> 00:01:58.683 Do any big, hairy, audacious projects that would consume. 00:01:59.073 --> 00:02:01.863 A ridiculous amount of my time and turn me into a. 00:02:02.823 --> 00:02:04.653 Zombie, which is what happens. 00:02:04.653 --> 00:02:07.743 I just walk around the house and I'm still like in work mode. 00:02:08.493 --> 00:02:09.243 And so. 00:02:09.843 --> 00:02:15.363 Uh, I decided to make February that, I guess it's still like, okay. 00:02:15.813 --> 00:02:16.623 I am. 00:02:17.253 --> 00:02:20.643 Embarking on a few projects in February. 00:02:21.573 --> 00:02:22.653 Including my health. 00:02:23.223 --> 00:02:26.193 Um, I would like to drop some lbs. 00:02:26.793 --> 00:02:29.553 And a lot of LPs I've done it before. 00:02:29.643 --> 00:02:30.543 I want to do it again. 00:02:31.023 --> 00:02:36.753 Uh, you know, The business is doing well, everything that I've been doing money lab. 00:02:37.203 --> 00:02:39.813 You know, some university and the other mum will talk about. 00:02:40.473 --> 00:02:41.943 They're all doing really well. 00:02:42.123 --> 00:02:42.843 And. 00:02:43.743 --> 00:02:49.893 So now I think in 2022, as things I guess, start to get back to normal, we'll see. 00:02:50.823 --> 00:02:53.013 I thought that was 20, 21, but we'll see. 00:02:54.333 --> 00:02:56.733 I got to work on me personally. 00:02:57.183 --> 00:03:00.153 Uh, as a person, you know, back to like reading books and. 00:03:01.203 --> 00:03:04.083 Mental health and physical health and all that stuff, but that's 00:03:04.083 --> 00:03:05.343 not what we're here to talk about. 00:03:06.573 --> 00:03:11.043 The project or projects, I should say that I'm embarking on. 00:03:11.583 --> 00:03:15.783 Uh, there are, there are two business projects that I want to discuss. 00:03:16.083 --> 00:03:17.283 Along with some other things. 00:03:18.573 --> 00:03:18.963 The. 00:03:19.863 --> 00:03:25.923 The one project that I kind of decided to do, uh, Like two weeks ago. 00:03:26.943 --> 00:03:30.993 Is I'm going to launch another money lab course. 00:03:31.683 --> 00:03:36.093 And I sat and the reason I'm doing this is because for the last, pretty much January, 00:03:36.093 --> 00:03:38.043 that the work that I was working on. 00:03:38.253 --> 00:03:40.233 You know, the minimal amount of work. 00:03:40.473 --> 00:03:41.913 And I want to say a, not a lot of work. 00:03:41.943 --> 00:03:46.443 I mean, Hours in the day for me, you know, I, I took off the weekends. 00:03:46.443 --> 00:03:50.313 I worked a normal, like, I guess in my case, like 10 to 00:03:50.313 --> 00:03:52.293 six is kind of my schedule. 00:03:53.433 --> 00:03:55.623 So, you know, It's normal eight hour days. 00:03:56.073 --> 00:03:57.303 With a long lunch. 00:03:57.393 --> 00:03:58.293 Uh, I'll admit. 00:03:58.773 --> 00:04:02.013 Uh, I was working on email marketing. 00:04:02.583 --> 00:04:03.423 I was doing. 00:04:04.593 --> 00:04:07.953 A lot of improvements in active campaign. 00:04:07.953 --> 00:04:09.783 I talked about that on the last episode. 00:04:10.143 --> 00:04:10.713 And. 00:04:11.913 --> 00:04:13.173 All of that work. 00:04:13.233 --> 00:04:14.973 I, I, you know, I've been kind of. 00:04:15.573 --> 00:04:19.083 Sending out, I send out an email, you know, to the money lab, audience. 00:04:19.683 --> 00:04:22.593 Every week, try it, try to do it every Wednesday. 00:04:23.193 --> 00:04:26.553 And every Wednesday for the last, you know, four to five 00:04:26.553 --> 00:04:28.113 weeks has been kind of email. 00:04:28.383 --> 00:04:29.463 Marketing driven. 00:04:30.123 --> 00:04:34.263 To the point where I was like, okay, Uh, even in money lab pro, even in 00:04:34.263 --> 00:04:36.243 the community aspect of money lab. 00:04:36.873 --> 00:04:39.993 There has been a lot of talk about email marketing. 00:04:40.593 --> 00:04:42.243 And so I thought. 00:04:43.863 --> 00:04:44.403 All right. 00:04:45.993 --> 00:04:48.543 Maybe it's time to do an email marketing course. 00:04:49.023 --> 00:04:49.773 And. 00:04:50.673 --> 00:04:51.483 That's not all you. 00:04:51.633 --> 00:04:53.403 So I put it out there. 00:04:53.433 --> 00:04:53.853 It is. 00:04:53.883 --> 00:04:56.313 It is up for presale right now. 00:04:57.033 --> 00:05:01.683 If you go to money, lab.co/email-marketing, you can find it. 00:05:02.433 --> 00:05:05.793 It's going to launch March 1st, perhaps earlier. 00:05:06.183 --> 00:05:06.603 Okay. 00:05:07.623 --> 00:05:08.193 We'll see. 00:05:08.973 --> 00:05:13.893 Um, And so again, I've been sort of building up this. 00:05:14.493 --> 00:05:16.323 You know, I haven't really been building up the course, but I've 00:05:16.323 --> 00:05:20.013 been talking about email marketing for a month, month and a half even. 00:05:20.793 --> 00:05:21.783 And I'm still working on it. 00:05:21.783 --> 00:05:22.893 I'm still doing stuff. 00:05:23.133 --> 00:05:27.333 And I'm like, okay, I got a solid, I got a solid plan for how 00:05:27.333 --> 00:05:30.603 I'm doing email marketing, you know, for the foreseeable future. 00:05:32.283 --> 00:05:35.013 You know, using active campaign, but honestly it doesn't matter which 00:05:35.043 --> 00:05:36.273 email service provider you use. 00:05:36.303 --> 00:05:39.453 You use convert kid, you could use drip, you could use, you know, a 00:05:39.483 --> 00:05:41.043 cheap one, MailChimp, whatever. 00:05:42.393 --> 00:05:43.803 The strategy is the strategy. 00:05:44.013 --> 00:05:44.553 And. 00:05:45.513 --> 00:05:49.353 The course is going to be similar to the Isana for bloggers course, where it's 00:05:49.353 --> 00:05:53.913 going to be just sort of my strategy and how to implement that strategy. 00:05:54.303 --> 00:05:59.103 You know, sign up for bloggers being, uh, For editorial or running your business, 00:05:59.103 --> 00:06:00.783 but mostly editorial calendar stuff. 00:06:01.323 --> 00:06:03.153 For writing content on your blog. 00:06:04.683 --> 00:06:05.403 Consistently. 00:06:05.583 --> 00:06:08.733 So email marketing for bloggers is the name of the course 00:06:08.763 --> 00:06:10.143 it's coming out March 1st. 00:06:10.713 --> 00:06:15.663 And here's the kicker for me, not for you, but here's the kicker for me. 00:06:16.353 --> 00:06:21.603 Um, One of the things I'm, I'm trying to focus on in 2022 with 00:06:21.603 --> 00:06:25.203 my business is staying in my lane. 00:06:25.233 --> 00:06:28.113 My lane, I have my three brands and creating. 00:06:28.593 --> 00:06:31.443 You know, I've been working so hard. 00:06:31.803 --> 00:06:32.313 On. 00:06:33.453 --> 00:06:37.473 You know, fixing the email marketing side of things, the. 00:06:38.193 --> 00:06:40.293 Uh, sales side of things. 00:06:40.863 --> 00:06:45.213 And I'm calling it, like I've been plugging up the leaky bucket. 00:06:45.903 --> 00:06:47.613 For an entire year. 00:06:48.543 --> 00:06:52.953 Now in 2022, I feel confident that I can just start. 00:06:53.433 --> 00:07:00.363 Scaling with content, meaning putting out a buttload of content to bring in 00:07:00.363 --> 00:07:03.363 more traffic and that traffic I know. 00:07:03.363 --> 00:07:04.713 And I'll be confident in. 00:07:05.463 --> 00:07:10.533 Conversions people will spine my website, find the articles, find the videos. 00:07:11.073 --> 00:07:12.423 And go, I like this. 00:07:12.843 --> 00:07:14.013 I want to subscribe. 00:07:14.463 --> 00:07:17.433 I want to buy what this person has to offer. 00:07:17.913 --> 00:07:18.993 On all my brands. 00:07:19.023 --> 00:07:22.893 So again, I feel like I've been accomplishing that mostly. 00:07:23.703 --> 00:07:26.283 Plucking the bucket, and now I'm going into content mode. 00:07:27.153 --> 00:07:31.113 Part of that is I want to create more content on money lab. 00:07:32.253 --> 00:07:33.933 And last year. 00:07:34.503 --> 00:07:35.853 I don't really remember. 00:07:35.853 --> 00:07:39.933 I think I may have only created like four articles. 00:07:40.323 --> 00:07:43.803 Uh, actually let me just, I'm going to pull up my website real quick, cause 00:07:43.803 --> 00:07:45.843 I'm pretty sure I didn't do much. 00:07:45.843 --> 00:07:48.153 Uh, not that I didn't do much last year, but yeah. 00:07:48.573 --> 00:07:50.643 Uh, the money lab live experiment. 00:07:51.033 --> 00:07:54.213 Was in the beginning of the year of 2021 that didn't work out. 00:07:54.243 --> 00:07:58.533 Then I did the gazillion dollar sales funnel experiment, which did very well. 00:07:58.923 --> 00:08:02.613 Uh, that was in April, March, uh, March, April, may. 00:08:03.993 --> 00:08:06.003 And then I kind of took the summer. 00:08:06.663 --> 00:08:10.503 Uh, towards the end of the summer, I did the untouchable business model. 00:08:11.313 --> 00:08:14.253 Yana touchable online business model at that, wasn't just an article. 00:08:15.243 --> 00:08:17.853 Based on, you know, my year so far. 00:08:17.853 --> 00:08:21.873 And then in October, I did my 31 day YouTube challenge where I was publishing 00:08:21.963 --> 00:08:26.313 a new videos, um, tear down videos, website, tear down videos, which 00:08:26.313 --> 00:08:27.693 I plan on doing again, by the way. 00:08:28.533 --> 00:08:30.603 I still have a massive list to get through. 00:08:30.993 --> 00:08:33.783 And I do plan on doing that part of what I'm talking about. 00:08:34.413 --> 00:08:38.043 And then at the end of the year, like every year I do my annual business review. 00:08:38.553 --> 00:08:40.473 Now I haven't had any new content. 00:08:40.473 --> 00:08:44.283 I D I haven't published anything new on the site until today. 00:08:44.973 --> 00:08:48.873 Um, but, but before that I had, I do have two pieces of content. 00:08:48.873 --> 00:08:50.403 One is the one I'm talking about today. 00:08:50.643 --> 00:08:53.103 And two is this email marketing challenge. 00:08:53.763 --> 00:08:55.983 So I've done. 00:08:56.313 --> 00:08:58.863 Challenges, I've done three challenges. 00:08:59.523 --> 00:09:01.203 Since two 20, what? 00:09:01.203 --> 00:09:02.613 2015 is when I started money lab. 00:09:03.753 --> 00:09:04.143 Right. 00:09:04.263 --> 00:09:04.923 2016. 00:09:06.183 --> 00:09:07.383 Those three challenges. 00:09:07.443 --> 00:09:09.693 The first one was my sauna for bloggers course. 00:09:09.723 --> 00:09:12.783 I built that I built and sold it in seven days. 00:09:13.383 --> 00:09:15.243 And it's a, it's a relatively small course. 00:09:16.143 --> 00:09:18.783 And I've I've since updated that course. 00:09:19.113 --> 00:09:21.813 So now we're really on a sauna for bloggers 2.0. 00:09:22.773 --> 00:09:24.213 Which I think I updated last year. 00:09:25.203 --> 00:09:25.803 Uh, 00:09:27.423 --> 00:09:28.173 And then. 00:09:28.863 --> 00:09:32.883 I did the SEO for bloggers course in six days. 00:09:33.453 --> 00:09:33.813 Right. 00:09:34.473 --> 00:09:36.093 Uh, that was. 00:09:37.143 --> 00:09:37.923 I forget what year? 00:09:37.923 --> 00:09:39.273 That was 2018. 00:09:39.273 --> 00:09:43.443 I think it was, um, That course is still going strong. 00:09:43.953 --> 00:09:47.013 Still my flagship course, still the one everybody talks about. 00:09:48.303 --> 00:09:53.163 Then I did another challenge where I built my hot tub course on 00:09:53.163 --> 00:09:55.443 swimming diversity in three days. 00:09:56.373 --> 00:09:57.213 Because. 00:09:57.903 --> 00:10:01.473 I it's, uh, I think it was only 15 lessons, so it was a relatively small 00:10:01.473 --> 00:10:02.613 course, but I did it in three days. 00:10:03.843 --> 00:10:05.853 So I thought it. 00:10:06.393 --> 00:10:08.793 For this email marketing for bloggers course. 00:10:09.243 --> 00:10:11.253 I'm going to up myself. 00:10:11.703 --> 00:10:14.253 And probably what will be the last of these. 00:10:14.643 --> 00:10:19.803 Of this four part series of building digital courses or building online courses 00:10:19.803 --> 00:10:22.353 in, in a very short period of time. 00:10:22.893 --> 00:10:24.453 Because honestly, I think. 00:10:24.933 --> 00:10:28.113 Uh, You know, the, the goal is to get the course out. 00:10:28.143 --> 00:10:29.853 You can always improve the course. 00:10:29.883 --> 00:10:30.813 You can always do that. 00:10:30.813 --> 00:10:32.703 You can always improve online stuff. 00:10:33.303 --> 00:10:33.843 Okay. 00:10:34.623 --> 00:10:37.023 And so this one I'm thinking. 00:10:37.443 --> 00:10:40.143 I can do it in 24 hours. 00:10:40.623 --> 00:10:42.213 So that means. 00:10:42.843 --> 00:10:44.553 And to tell you the truth. 00:10:45.093 --> 00:10:49.923 This course that I'm working on this email for bloggers course has more video 00:10:49.923 --> 00:10:53.343 lessons than the Asana for bloggers course, which took me seven days. 00:10:53.913 --> 00:10:56.853 And my hot tub course, which took me three days. 00:10:58.233 --> 00:11:02.913 Uh, so it's I, so I think what did I have in the SEO course? 00:11:02.973 --> 00:11:07.383 The SEO course has like 35, maybe 40 lessons. 00:11:07.953 --> 00:11:09.843 This one is roughly. 00:11:09.933 --> 00:11:12.183 I outlined to around 25 lessons. 00:11:12.663 --> 00:11:13.173 And. 00:11:14.043 --> 00:11:16.773 I'm including that outline in this 24 hour challenge. 00:11:16.863 --> 00:11:19.443 Am I literally going to do it in 24 hours? 00:11:19.503 --> 00:11:20.043 No. 00:11:20.883 --> 00:11:26.433 So that's sort of the caveat and it's more of a, I'm doing it in 24 hours. 00:11:26.613 --> 00:11:28.023 That's two, eight hour days. 00:11:28.023 --> 00:11:29.613 So really 16 hours. 00:11:31.173 --> 00:11:31.653 And. 00:11:32.343 --> 00:11:36.003 I do have a plan for this, and it will be an article on money lab on 00:11:36.003 --> 00:11:37.953 how I'm able to accomplish this. 00:11:38.433 --> 00:11:43.113 You know, But it does have some prerequisites, obviously, like 00:11:43.143 --> 00:11:44.583 I've done this three times. 00:11:44.583 --> 00:11:45.693 I've done some more than three times. 00:11:45.693 --> 00:11:49.743 I have many more courses across all my brands, so I've done it before. 00:11:50.343 --> 00:11:52.623 And I know, and I have a setup. 00:11:52.623 --> 00:11:55.443 I have a permanent setup that I'm speaking on right now. 00:11:55.833 --> 00:11:56.913 Where I can get it done. 00:11:57.963 --> 00:11:58.713 And all that stuff. 00:11:59.763 --> 00:12:01.053 So I have the plan. 00:12:01.113 --> 00:12:03.363 I already wrote about half of the article. 00:12:03.453 --> 00:12:04.983 I haven't accomplished it yet. 00:12:04.983 --> 00:12:08.163 I haven't actually like sat down and built the course in 24 hours. 00:12:08.643 --> 00:12:09.633 But that's going to happen. 00:12:09.633 --> 00:12:10.113 I think before. 00:12:10.233 --> 00:12:12.213 We'll definitely happen before the end of February. 00:12:12.543 --> 00:12:14.163 So keep on the lookout for that. 00:12:14.163 --> 00:12:17.463 I will probably do a podcast episode about it, just to kind of recap it. 00:12:17.913 --> 00:12:23.253 Uh, but not until after I'm done this episode, however, I've gone long enough. 00:12:24.063 --> 00:12:28.293 This episode is about an article that I released today. 00:12:29.973 --> 00:12:31.353 You mean, you might be hearing this later. 00:12:32.703 --> 00:12:39.393 But it's something that I've been slowly thinking about for the, for in January. 00:12:39.843 --> 00:12:42.213 On like, what's my 2022 plan. 00:12:42.783 --> 00:12:43.113 Right. 00:12:43.413 --> 00:12:45.843 By 2022 plan is content that's. 00:12:45.843 --> 00:12:49.623 The magic word is like, Matt creates content. 00:12:49.623 --> 00:12:51.093 He's plugged the buckets. 00:12:51.843 --> 00:12:53.523 And now he can fill them up. 00:12:54.513 --> 00:12:55.833 With the sweet, sweet liquid. 00:12:56.223 --> 00:12:56.883 Of traffic. 00:12:57.453 --> 00:12:58.173 And visitors. 00:12:59.253 --> 00:13:01.083 Uh, and so. 00:13:01.893 --> 00:13:04.083 The one brand of all my brands. 00:13:04.083 --> 00:13:05.463 So you look at some university. 00:13:05.913 --> 00:13:06.753 Kicking ass. 00:13:07.023 --> 00:13:09.513 Steph's helping me with the content side of things. 00:13:09.513 --> 00:13:10.893 So she's doing YouTube videos. 00:13:11.163 --> 00:13:13.593 She's updating blog posts and creating new blog posts. 00:13:13.983 --> 00:13:17.103 I'm doing graphics, I'm creating ads. 00:13:17.223 --> 00:13:18.513 We have physical products. 00:13:18.513 --> 00:13:19.653 We have digital products. 00:13:19.893 --> 00:13:21.303 We're good to go there. 00:13:21.393 --> 00:13:23.493 Things are carrying forth. 00:13:24.003 --> 00:13:24.783 If that's a phrase. 00:13:25.983 --> 00:13:26.913 Money lab. 00:13:27.063 --> 00:13:31.233 I spent a lot of time in 2021 plugging up the bucket. 00:13:31.323 --> 00:13:31.623 Right. 00:13:31.623 --> 00:13:33.603 I got a good lead magnet. 00:13:33.843 --> 00:13:35.433 I got my courses. 00:13:35.433 --> 00:13:36.873 I got a new course coming out. 00:13:37.083 --> 00:13:39.723 I'm now focusing on content. 00:13:39.813 --> 00:13:42.633 What you're hearing the podcast is part of this right. 00:13:42.963 --> 00:13:44.253 Videos on YouTube. 00:13:45.033 --> 00:13:46.653 This article that I'm talking about. 00:13:47.313 --> 00:13:48.333 But the one. 00:13:50.493 --> 00:13:52.113 Brand that is suffering. 00:13:52.443 --> 00:13:54.543 Is brew cabin, which is my third brand. 00:13:54.843 --> 00:13:55.953 And it's my passion brand. 00:13:55.953 --> 00:13:57.753 It's my home brewing website. 00:13:58.173 --> 00:13:59.253 I am a home brewer. 00:13:59.853 --> 00:14:01.233 I brew beer every week. 00:14:01.233 --> 00:14:02.343 I try to brew beer every week. 00:14:02.643 --> 00:14:04.713 I built a home brewery in my garage. 00:14:05.193 --> 00:14:05.613 I am. 00:14:05.643 --> 00:14:07.293 It's the thing that I do. 00:14:07.773 --> 00:14:08.763 It's my pastime. 00:14:10.383 --> 00:14:13.203 And, and honestly, it's like my favorite thing in the world. 00:14:13.203 --> 00:14:15.033 It's like, beer is my favorite thing in the world. 00:14:16.383 --> 00:14:16.713 Favorite. 00:14:17.523 --> 00:14:18.033 Non. 00:14:18.513 --> 00:14:19.563 Animated thing in the world. 00:14:20.703 --> 00:14:22.143 Uh, and so. 00:14:22.743 --> 00:14:28.323 I've sort of committed to this idea that I'm going to restore this site. 00:14:29.613 --> 00:14:34.113 And beef it up and plug the bucket and, and actually scale it. 00:14:34.803 --> 00:14:36.153 And try to do it in three months. 00:14:36.963 --> 00:14:40.173 Now the reason I'm doing this and the reason I'm choosing money 00:14:40.233 --> 00:14:42.363 or brew cabin as my project. 00:14:43.623 --> 00:14:49.293 At the end of 2021 and even January one of the ideas that sort of been. 00:14:50.103 --> 00:14:54.813 Floated around, well, actually this, this idea has existed since money lab started. 00:14:55.683 --> 00:15:00.153 I want to, I want it to buy a website and. 00:15:00.663 --> 00:15:01.413 And flip it. 00:15:01.713 --> 00:15:02.223 Essentially. 00:15:04.113 --> 00:15:08.463 Uh, and flipping it, meaning like, What I, what I resell it, like what 00:15:08.463 --> 00:15:13.743 I buy a site for say, $30,000, uh, you know, do all my magic to it. 00:15:14.103 --> 00:15:16.893 And then, you know, a year later sell it for. 00:15:17.553 --> 00:15:18.183 I don't know. 00:15:18.933 --> 00:15:20.943 80,000 and go here's my profit. 00:15:20.943 --> 00:15:21.393 I did it. 00:15:22.293 --> 00:15:24.213 Uh, Not really. 00:15:24.513 --> 00:15:29.043 My goal would be to buy a crappy site, do my magic and kind of sit on it and 00:15:29.043 --> 00:15:30.783 let it grow and let it earn money for me. 00:15:31.143 --> 00:15:32.493 And I'm sitting there going like. 00:15:34.083 --> 00:15:35.493 You know, I went on empire flippers. 00:15:35.493 --> 00:15:36.453 I've gone through. 00:15:36.993 --> 00:15:41.343 You know, these, these deal sites or these website trading platforms and 00:15:41.343 --> 00:15:44.013 every frigging site that I look at. 00:15:44.823 --> 00:15:47.583 One, I'm not interested in it, which I didn't. 00:15:47.583 --> 00:15:49.053 That really wasn't a criteria. 00:15:49.053 --> 00:15:51.633 Like I saw this site, it was like a hunting website. 00:15:51.663 --> 00:15:54.303 I'm like, I'm not in the, I've never hunted in my life. 00:15:55.023 --> 00:15:57.303 I don't know the first fricking thing about hunting. 00:15:57.963 --> 00:15:58.773 But. 00:15:59.673 --> 00:16:02.643 Here's the site, blah, blah, blah, but every single site. 00:16:02.643 --> 00:16:06.513 And I'm telling you, like I was looking at a relatively inexpensive sites. 00:16:06.813 --> 00:16:12.693 And when I say inexpensive and I was not ready to do this, but like $50,000, 00:16:12.783 --> 00:16:16.143 meaning I would have to put up that kind of capital to get that site. 00:16:18.093 --> 00:16:19.653 That is a that's. 00:16:19.713 --> 00:16:22.653 I am not, I was not comfortable with that. 00:16:23.283 --> 00:16:28.083 Just just as a person and, and, and, and, and the person who values things, I value. 00:16:28.653 --> 00:16:31.143 I value very, very few. 00:16:31.773 --> 00:16:33.933 Uh, material things. 00:16:35.673 --> 00:16:38.943 And I know what it takes to build a website. 00:16:39.003 --> 00:16:41.583 And I just feel like that's a lot of money. 00:16:41.583 --> 00:16:41.883 So. 00:16:42.723 --> 00:16:46.473 Not only that, but when I looked into these sites, like a couple of sites 00:16:46.503 --> 00:16:50.163 that I was able to, you know, get my hands on the analytics and stuff. 00:16:51.153 --> 00:16:53.493 And as soon as you can know, the, as soon as you know, the main domain. 00:16:54.003 --> 00:16:55.353 I just put it in the H refs. 00:16:55.863 --> 00:16:59.193 And every site told the same story. 00:17:00.183 --> 00:17:01.623 Every site was started in. 00:17:02.373 --> 00:17:04.353 Two years ago or less. 00:17:05.313 --> 00:17:08.763 And their backlink profile goes from zero to like a frigging 00:17:09.183 --> 00:17:10.893 it's like a rocket ship up. 00:17:10.923 --> 00:17:11.643 I'm like, okay. 00:17:12.003 --> 00:17:14.913 And then a lot of them would, right before they were put it on the market, 00:17:14.973 --> 00:17:18.063 you see their backlink profile, just like, you know, skyrocket. 00:17:18.513 --> 00:17:21.933 And it's just obvious that like a lot of these sites are. 00:17:22.713 --> 00:17:25.383 Literally built for the purpose of flipping. 00:17:26.373 --> 00:17:27.333 And I just hate that. 00:17:27.333 --> 00:17:28.083 I hate it. 00:17:28.143 --> 00:17:28.923 I just hate. 00:17:30.513 --> 00:17:31.023 I'm. 00:17:32.013 --> 00:17:33.213 I hate the whole idea. 00:17:34.173 --> 00:17:38.703 I hate the whole idea of having like a portfolio of sites and, and thinking 00:17:38.703 --> 00:17:40.563 about it in the terms of real estate. 00:17:41.523 --> 00:17:42.183 It's like. 00:17:43.143 --> 00:17:45.963 Don't you give a shit don't you like care about anything. 00:17:46.683 --> 00:17:48.603 It's like it's so. 00:17:49.203 --> 00:17:52.893 Just transactional and, and, and robotic. 00:17:52.953 --> 00:17:53.823 And it sucks. 00:17:54.153 --> 00:17:54.993 If I'm being honest. 00:17:55.923 --> 00:17:59.223 So I don't want to buy someone else's piece of shit website that they 00:17:59.223 --> 00:18:00.993 throw up in fucking two seconds. 00:18:01.023 --> 00:18:02.523 I don't, what am I, why would I want that? 00:18:02.523 --> 00:18:03.843 And they hired a bunch of writers. 00:18:04.503 --> 00:18:07.833 Uh, off of Upwork to just beef it up with content. 00:18:08.253 --> 00:18:11.523 Uh, you know, they knew a little bit, couple of SEO tricks, they got it 00:18:11.523 --> 00:18:13.653 up and then they're like, oh, we've got to beef up the blackened link 00:18:13.683 --> 00:18:15.093 profile before we sell this bitch. 00:18:15.123 --> 00:18:18.333 So they start, you know, paying for back links and they're like 00:18:18.333 --> 00:18:19.623 GIP, eh, put it on the market. 00:18:19.653 --> 00:18:21.423 See if somebody buys it before it fucking tanks. 00:18:21.753 --> 00:18:23.313 That's exactly what I was running into. 00:18:25.353 --> 00:18:25.803 No. 00:18:26.463 --> 00:18:27.393 I have a site. 00:18:28.683 --> 00:18:29.703 Called brew cabin. 00:18:29.793 --> 00:18:30.813 I've been sitting on it. 00:18:31.323 --> 00:18:33.633 And I haven't added any new content in three years. 00:18:34.113 --> 00:18:35.493 It's just kind of been sitting there. 00:18:35.853 --> 00:18:40.443 Now, uh, here's, I'm going to go over the numbers of this site because, um, 00:18:40.863 --> 00:18:44.763 the way that I'm sort of approaching this sort of this challenge, I'll call it. 00:18:45.423 --> 00:18:46.113 Is. 00:18:46.773 --> 00:18:52.053 I'm taking every bag of tricks that I have every trick up my sleeve, every skill 00:18:52.053 --> 00:18:57.153 set I have every lesson and every course that I've ever made and I'm applying. 00:18:57.633 --> 00:19:01.083 What I preach, which I've already done kind of privately at my other sites. 00:19:01.473 --> 00:19:04.683 And even in brew cabinet, but now I'm applying it all at once. 00:19:05.553 --> 00:19:08.613 In real time for everyone to see. 00:19:09.003 --> 00:19:11.343 Does Matt really know what the fuck he's talking about? 00:19:12.663 --> 00:19:13.413 I do. 00:19:13.713 --> 00:19:15.753 I truly believe that I do. 00:19:16.383 --> 00:19:17.463 I truly know that I do. 00:19:17.973 --> 00:19:20.463 It's not that not to pat myself on the back or anything, but 00:19:21.093 --> 00:19:22.683 been doing this for a long time. 00:19:22.833 --> 00:19:25.713 And it's sort of, you know, I'm very confident in it. 00:19:26.703 --> 00:19:29.943 And I, and, you know, brew cabin has always just kind of been on 00:19:29.943 --> 00:19:33.213 the back burner because I've always considered it a passion project. 00:19:33.933 --> 00:19:38.613 And it's a lot of work for me because I want it to be, as you 00:19:38.613 --> 00:19:40.023 know, I care a lot about beer. 00:19:40.023 --> 00:19:42.363 I care a lot about homebrewing and so I want it to be great. 00:19:43.203 --> 00:19:45.513 And so when I wasn't able to put the time and effort into it, I 00:19:45.513 --> 00:19:46.743 kind of just let it, let it go. 00:19:47.193 --> 00:19:47.643 So. 00:19:48.873 --> 00:19:52.173 And, and the site has been failing, but let me kind of, let me show you, 00:19:52.173 --> 00:19:53.853 or just explain to you the numbers. 00:19:53.973 --> 00:19:54.513 So. 00:19:55.923 --> 00:20:01.383 The story starts in 2017 when I actually built brew cabinet. 00:20:01.443 --> 00:20:03.543 In fact, I came up with a name. 00:20:03.993 --> 00:20:05.013 Which is not a hard name. 00:20:05.313 --> 00:20:07.923 Uh, and I didn't call it beer cabin. 00:20:07.953 --> 00:20:10.923 I didn't call it home brewing cabin or whatever. 00:20:10.983 --> 00:20:14.763 And cabin is just, you know, I just liked the aesthetic of a 00:20:14.763 --> 00:20:16.443 cabin and the idea of a cabin. 00:20:16.653 --> 00:20:17.943 It has nothing to do with anything. 00:20:18.633 --> 00:20:21.543 Um, But I'm fine with it. 00:20:21.843 --> 00:20:23.133 It's it's it's works. 00:20:23.673 --> 00:20:27.813 And so I went with Bruce so that I could expand into. 00:20:28.713 --> 00:20:33.783 Uh, kombucha or cider or coffee or whatever. 00:20:34.083 --> 00:20:39.333 Now coffee is a tough one for me, because not that I plan on getting into coffee. 00:20:40.023 --> 00:20:45.093 Um, And I don't plan on getting into coffee, but since I sold a coffee 00:20:45.093 --> 00:20:48.093 website, I, I, I'm pretty sure the. 00:20:48.993 --> 00:20:49.923 A noncompete. 00:20:50.253 --> 00:20:54.303 Is over, but you know, I'm not starting a coffee site, just like, and I even 00:20:54.303 --> 00:20:57.423 asked, you know, in the non-compete like, Hey, I have a brewing site. 00:20:57.933 --> 00:21:00.483 I need to be able to talk about coffee and the brewing site, 00:21:00.693 --> 00:21:05.043 meaning, you know, coffee Porter or coffee stout, or, uh, whatever. 00:21:05.823 --> 00:21:06.783 And that was completely fine. 00:21:07.773 --> 00:21:10.743 Uh, so I started this site in 2017. 00:21:11.283 --> 00:21:11.943 And. 00:21:12.963 --> 00:21:15.753 I designed it myself, obviously. 00:21:16.323 --> 00:21:20.463 And I hired a small team of writers. 00:21:20.553 --> 00:21:23.493 Um, I forget how I came across those writers. 00:21:23.493 --> 00:21:27.393 I think I just like put an email out to the money lab list and was like, 00:21:27.453 --> 00:21:29.253 Hey, is anybody interested in home? 00:21:29.253 --> 00:21:30.213 Brewing would like to write. 00:21:30.903 --> 00:21:33.363 Um, so I had a couple of people, like two or three people. 00:21:34.143 --> 00:21:34.803 And. 00:21:35.403 --> 00:21:38.703 The original design of the site is not what it looks like in 2017. 00:21:38.703 --> 00:21:39.873 In fact, I did it. 00:21:40.503 --> 00:21:42.243 Uh, I set it all up. 00:21:42.513 --> 00:21:43.773 And then I basically bailed on it. 00:21:44.883 --> 00:21:45.423 Now. 00:21:46.053 --> 00:21:47.313 Uh, during this time. 00:21:47.553 --> 00:21:48.753 What's to at 2018. 00:21:48.753 --> 00:21:49.953 I don't know what the fuck I was doing. 00:21:49.983 --> 00:21:50.463 Some other. 00:21:51.213 --> 00:21:51.693 Stuff. 00:21:52.233 --> 00:21:53.853 Uh, I fought. 00:21:54.033 --> 00:21:55.413 You flash forward to 2018? 00:21:55.413 --> 00:21:57.903 Not only like a year after I built the site. 00:21:58.743 --> 00:22:02.193 And I tried to make the site. 00:22:03.003 --> 00:22:04.623 A whole new business. 00:22:04.623 --> 00:22:05.883 I tried to like really. 00:22:07.113 --> 00:22:08.193 Do a whole new thing. 00:22:09.393 --> 00:22:15.633 So w I had, I was friends with a guy who helped me build earnest, which 00:22:15.633 --> 00:22:19.713 is my, uh, which was my WordPress plugin, which I did an article on, 00:22:19.713 --> 00:22:24.123 on money lab, which ended up becoming lasso, which I am no longer part of. 00:22:24.573 --> 00:22:26.493 So I build these things and then give them away. 00:22:28.323 --> 00:22:31.503 Uh, so I invited, uh, my partner, JP. 00:22:32.073 --> 00:22:36.093 On to brew cabin because brew cabin was just there. 00:22:36.093 --> 00:22:37.083 It was just this brand. 00:22:37.383 --> 00:22:40.923 I had originally bought a.co because I cause the.com was taken. 00:22:40.923 --> 00:22:45.303 And then I got offered the.com and I paid a lot of money for it. 00:22:45.303 --> 00:22:46.803 I'm like, all right, I have this good brand. 00:22:46.803 --> 00:22:47.613 I have this good. 00:22:48.003 --> 00:22:49.143 Um, idea. 00:22:49.173 --> 00:22:51.303 There's some articles, there's some traffic. 00:22:51.813 --> 00:22:54.633 Um, but what, what's the, what's the move here? 00:22:54.633 --> 00:22:56.853 Like what's the, uh, what's the business model. 00:22:58.143 --> 00:23:00.783 And I talked to JP and JP is a developer. 00:23:01.533 --> 00:23:06.603 And what I really wanted to do at the time was I wanted to create homebrewing 00:23:06.603 --> 00:23:12.063 software that was web based because prior to me doing this in 2018, 00:23:12.573 --> 00:23:16.653 There was no homebrewing software that was web based. 00:23:18.303 --> 00:23:19.233 And I know what you're thinking. 00:23:19.683 --> 00:23:20.493 What was it then? 00:23:20.883 --> 00:23:22.053 It's not, it wasn't SAS. 00:23:22.323 --> 00:23:25.863 It was all like you downloaded a D a D N G. 00:23:26.193 --> 00:23:26.553 What is it? 00:23:26.553 --> 00:23:26.943 I don't know though. 00:23:26.943 --> 00:23:28.803 You downloaded it and you install it in your computer. 00:23:30.213 --> 00:23:30.903 It's insane. 00:23:31.923 --> 00:23:35.043 Now I think there was like one crappy one, but it didn't matter. 00:23:35.133 --> 00:23:38.253 I was like, I can make a really good, I can make really good 00:23:38.253 --> 00:23:39.513 SAS homebrewing software. 00:23:40.113 --> 00:23:41.253 Here was the problem though. 00:23:42.393 --> 00:23:46.323 We started by building a recipe database. 00:23:46.323 --> 00:23:50.793 And that just kind of really fizzled out because it was just not, it just didn't, 00:23:51.153 --> 00:23:53.133 it wasn't the right place to start. 00:23:54.303 --> 00:23:57.033 And so the whole, the whole project is fizzled out. 00:23:57.843 --> 00:24:00.393 Um, Now. 00:24:01.713 --> 00:24:02.253 During. 00:24:02.313 --> 00:24:04.893 So then we basically, like, I basically bought JP out. 00:24:05.433 --> 00:24:06.813 Because it wasn't my, my wasn't much. 00:24:07.203 --> 00:24:10.353 Um, I was like, look, this isn't working. 00:24:10.953 --> 00:24:12.843 I just going to take the site and do content. 00:24:13.263 --> 00:24:14.823 I don't want to, I don't want to build software. 00:24:15.633 --> 00:24:17.313 Uh, and. 00:24:18.543 --> 00:24:21.063 Then, you know, this then there's software came out. 00:24:21.063 --> 00:24:22.443 That was actually really good. 00:24:22.443 --> 00:24:23.283 It was a web based software. 00:24:23.283 --> 00:24:25.053 That was really good that I currently use. 00:24:25.623 --> 00:24:28.713 And so I reached out to them and I. 00:24:29.553 --> 00:24:32.163 I kind of said, Hey, you should have an affiliate program. 00:24:32.163 --> 00:24:33.243 Cause I'd be more than happy to. 00:24:33.603 --> 00:24:34.503 You know, promote it. 00:24:35.223 --> 00:24:39.393 And they did, but here's the interesting part about homebrewing software. 00:24:39.483 --> 00:24:43.893 And again, you'll be namely not surprised, but, um, this 00:24:43.893 --> 00:24:45.483 homebrewing software that I pay for. 00:24:46.893 --> 00:24:48.543 I paid $20 a year. 00:24:49.263 --> 00:24:49.863 So. 00:24:52.653 --> 00:24:55.143 I don't know, like, as far as SAS companies go. 00:24:55.143 --> 00:24:57.213 Uh, when, when, when do you make money on that? 00:24:58.743 --> 00:25:01.323 Unless it's just like a S unless you're just like a one man show, which 00:25:01.323 --> 00:25:05.823 I believe is the developer of this, the software that's out there that 00:25:05.823 --> 00:25:07.893 I actually love and love to promote. 00:25:07.923 --> 00:25:08.313 So. 00:25:08.673 --> 00:25:09.483 I was like, okay. 00:25:10.623 --> 00:25:12.903 I think I make four bucks every time I sell one, you know, 00:25:12.903 --> 00:25:14.043 it's like, and it's for a year. 00:25:14.043 --> 00:25:14.583 So whatever. 00:25:15.333 --> 00:25:23.433 Uh, So I basically, since 2018, Have not done Jack shit with this site. 00:25:23.883 --> 00:25:24.813 It is just I've. 00:25:25.293 --> 00:25:26.493 I think I've added. 00:25:27.243 --> 00:25:32.373 Maybe one new piece of content and maybe improved another P like, you know, 00:25:32.373 --> 00:25:35.223 cause I was, I did my Keezer stuff. 00:25:35.463 --> 00:25:39.993 I built a Keizer last year and I, I upgraded that article, but I mean, 00:25:41.493 --> 00:25:43.143 That's that's pretty much all I've done. 00:25:43.653 --> 00:25:49.623 The only other thing that I've done since 2018 is I started a YouTube channel. 00:25:50.403 --> 00:25:51.363 For the brand. 00:25:52.263 --> 00:25:54.903 And I only have five videos. 00:25:55.473 --> 00:26:00.153 Now I have a, an episode planned about just the YouTube channel of brew cabin, 00:26:00.183 --> 00:26:01.713 because it's an interesting case study. 00:26:02.073 --> 00:26:05.463 We're not going to go into it here, but I'm going to continue to do that. 00:26:06.003 --> 00:26:07.173 The the, the, the. 00:26:07.713 --> 00:26:10.983 YouTube channel because I absolutely love doing that. 00:26:12.543 --> 00:26:14.523 So here's the thing, 2018. 00:26:15.093 --> 00:26:18.183 The site's kind of at its peak, you know, none of that's peak, 00:26:18.213 --> 00:26:19.773 but it's, it's up and running. 00:26:19.833 --> 00:26:20.883 It's been up and running for a year. 00:26:21.423 --> 00:26:25.383 And I got about 105,000 unique visitors the whole year. 00:26:25.833 --> 00:26:26.223 Right. 00:26:26.763 --> 00:26:33.003 Um, Let me pull up my calculator because if we break that down, 105. 00:26:33.843 --> 00:26:35.523 Uh, divided by 12. 00:26:35.823 --> 00:26:36.543 It's about. 00:26:36.933 --> 00:26:38.823 8,009,000. 00:26:39.213 --> 00:26:40.233 Visitors a month. 00:26:41.223 --> 00:26:46.803 So I'm again, no new, like that's the last time any real content was being. 00:26:47.403 --> 00:26:48.873 Actively produced on the site. 00:26:49.383 --> 00:26:50.463 2019. 00:26:50.973 --> 00:26:56.253 The site goes up a lot in traffic to 351,000. 00:26:56.883 --> 00:26:59.013 I should really say 352,000. 00:27:00.453 --> 00:27:02.013 Uh, because it's, I'm just going to round up. 00:27:03.303 --> 00:27:06.213 Uh, For starters, that's about. 00:27:06.663 --> 00:27:08.463 Almost 30,000 visitors a month. 00:27:08.523 --> 00:27:09.423 That's pretty good. 00:27:10.413 --> 00:27:11.613 In 2020. 00:27:12.183 --> 00:27:12.483 Right. 00:27:12.483 --> 00:27:15.273 The pandemic hits everyone stuck home. 00:27:16.083 --> 00:27:17.253 Home brewing. 00:27:17.733 --> 00:27:18.183 Huh. 00:27:18.723 --> 00:27:19.113 All right. 00:27:19.113 --> 00:27:24.993 So now we're at 468,000 unique visitors or actually 469 valley. 00:27:25.053 --> 00:27:28.413 Uh, I'll round up 469,000. 00:27:28.713 --> 00:27:30.183 We'll divide that by 12. 00:27:30.783 --> 00:27:34.383 Again, that that's, uh, that goes up to another 10,000 visitors a month 00:27:34.383 --> 00:27:36.513 to almost 40,000 visitors a month. 00:27:37.803 --> 00:27:39.123 Things are going well. 00:27:40.323 --> 00:27:40.743 Now. 00:27:42.723 --> 00:27:44.733 Um, Pandemics. 00:27:44.973 --> 00:27:48.003 You know, We started getting vaccines and shit. 00:27:49.563 --> 00:27:53.883 Uh, And here's where I swear to God. 00:27:53.883 --> 00:27:55.503 It's literally when the vaccines happened. 00:27:57.543 --> 00:27:58.383 This is insane. 00:27:59.643 --> 00:28:07.773 In 2021, the traffic dropped from 469,000 visitors a year. 00:28:07.803 --> 00:28:08.283 Sorry. 00:28:09.063 --> 00:28:11.553 To 197,000. 00:28:11.913 --> 00:28:12.753 Visitors a year. 00:28:13.743 --> 00:28:16.263 That's a pretty that's half. 00:28:16.263 --> 00:28:18.123 The traffic is just gone. 00:28:18.453 --> 00:28:20.433 And if you go on the website, just go to money. 00:28:20.433 --> 00:28:22.683 lab.co/restore-site. 00:28:22.743 --> 00:28:24.153 This is where this article lives. 00:28:24.543 --> 00:28:26.913 You will see the 20, 21 traffic. 00:28:27.393 --> 00:28:33.003 At like at its very, very high February, March, and then April, 00:28:33.003 --> 00:28:34.383 we start to see it go down. 00:28:34.413 --> 00:28:36.093 May it's going down June. 00:28:36.093 --> 00:28:37.383 It's going down July. 00:28:37.383 --> 00:28:38.313 It's going down. 00:28:38.793 --> 00:28:44.013 And then it just sort of like stays at this like plateaued level 00:28:44.013 --> 00:28:45.843 from July all the way through. 00:28:47.193 --> 00:28:55.023 Uh, And so I, you know, maybe it was like 2019 was a really good year. 00:28:55.023 --> 00:28:58.893 And then 2020 was a good year because everyone was searching 00:28:58.893 --> 00:29:00.003 for home brewing stuff. 00:29:00.303 --> 00:29:02.373 And then 2021 was like, we're done home brewing. 00:29:02.373 --> 00:29:03.603 We're going back to breweries. 00:29:03.603 --> 00:29:04.473 We're drinking out. 00:29:04.503 --> 00:29:06.153 You know, we don't have to make beer anymore. 00:29:06.753 --> 00:29:13.233 Um, Maybe I think it's, I think, you know, I think it's my fault. 00:29:13.533 --> 00:29:14.523 I neglected the site. 00:29:15.783 --> 00:29:19.323 I think a lot of competition came to the market because, you know, homebrewing 00:29:19.443 --> 00:29:21.483 did become more popular that year. 00:29:21.753 --> 00:29:24.273 And I think a lot of there's a lot of capitalists that come in, 00:29:24.273 --> 00:29:26.253 you know, the, you know, those guys that make those fucking. 00:29:26.643 --> 00:29:27.063 Sites. 00:29:27.633 --> 00:29:30.573 In two seconds and then beef up the backlink profile and 00:29:30.573 --> 00:29:31.923 then sell it to a sucker. 00:29:32.283 --> 00:29:35.043 That those people, they all come in, they all flood the market. 00:29:35.283 --> 00:29:36.123 Same thing happened. 00:29:36.513 --> 00:29:37.743 In, in swimming pools. 00:29:38.973 --> 00:29:39.603 Same thing. 00:29:40.293 --> 00:29:43.173 Uh, so what's the current status of the site as of today? 00:29:43.173 --> 00:29:46.413 Well, um, Here's the interesting part about it. 00:29:47.223 --> 00:29:48.663 In 2021. 00:29:49.683 --> 00:29:51.573 Or up until 2021. 00:29:51.633 --> 00:29:53.703 So while it was like all growing. 00:29:54.873 --> 00:29:58.983 The site made money 100% with affiliate links and those affiliate 00:29:58.983 --> 00:30:02.973 links were from Amazon and then another home-brewing e-commerce store. 00:30:03.753 --> 00:30:06.093 Those are like the two big ones and they were pretty much equal. 00:30:07.413 --> 00:30:13.413 And then just good timing for me, I guess in 2021 in early 20, 21. 00:30:13.413 --> 00:30:17.973 In fact, February of 2021, I decided to create my first digital course because 00:30:17.973 --> 00:30:19.353 I'm like, well, the traffic's good. 00:30:19.353 --> 00:30:20.673 Like this is, it can make money. 00:30:21.093 --> 00:30:21.993 And I did make money. 00:30:21.993 --> 00:30:25.653 I made, you know, about $5,000. 00:30:25.683 --> 00:30:26.703 In course, sales. 00:30:27.243 --> 00:30:28.593 But then the site tanks. 00:30:28.653 --> 00:30:32.373 So I made roughly. 00:30:33.753 --> 00:30:35.793 So essentially in. 00:30:36.273 --> 00:30:38.913 2021 or sorry, in 2020. 00:30:39.153 --> 00:30:40.773 During the height of the pandemic. 00:30:41.283 --> 00:30:45.243 I made close to $12,000 a year for the whole year. 00:30:46.713 --> 00:30:51.153 And then in 2021, when the traffic decreased. 00:30:52.173 --> 00:30:53.703 I made roughly. 00:30:54.993 --> 00:30:56.283 Uh, 10,000. 00:30:56.523 --> 00:30:59.793 So I lost about $2,000 and. 00:31:01.533 --> 00:31:06.183 What's nice about it is like the revenue from affiliate marketing cut in half. 00:31:07.053 --> 00:31:10.593 You know, obviously Amazon did their dumb shit where they cut 00:31:10.593 --> 00:31:12.213 everyone's affiliate commissions. 00:31:12.603 --> 00:31:15.993 Um, and then there was a lot of, uh, broken links on my website since I 00:31:15.993 --> 00:31:20.313 was neglecting it because supply chain issues and people were buying up a 00:31:20.313 --> 00:31:22.713 bunch of, uh, homebrewing gear in 2020. 00:31:22.713 --> 00:31:23.943 And then in 2021, 00:31:24.603 --> 00:31:25.803 There was nothing left. 00:31:26.253 --> 00:31:29.973 So I, a lot of my affiliate links are just not available. 00:31:29.973 --> 00:31:32.673 There's a lot of slack, a lot of links are broken and I wasn't paying attention. 00:31:33.393 --> 00:31:35.073 Not to mention commissions were cut. 00:31:36.483 --> 00:31:40.383 That, but at the same time I launch a course and then make up the difference. 00:31:40.383 --> 00:31:41.973 So I only lost about. 00:31:42.903 --> 00:31:44.613 10% of my revenue. 00:31:45.783 --> 00:31:49.383 Just despite like, uh, 50% of my traffic. 00:31:49.443 --> 00:31:53.553 So this is a similar story that I've had with some university and other 00:31:53.553 --> 00:31:58.263 sites where I saw a, you know, swim university and money lab, where I saw a 00:31:58.293 --> 00:32:01.473 decrease in traffic from 2020 to 2021. 00:32:02.253 --> 00:32:07.083 But saw an increase in revenue in both those websites, because I had done my 00:32:07.233 --> 00:32:11.583 job in optimizing and creating my own products and increasing my margins. 00:32:12.573 --> 00:32:13.113 Okay. 00:32:14.193 --> 00:32:16.293 So I did the same thing with brew cabin. 00:32:17.133 --> 00:32:20.883 Except the traffic's just like, I need to work on it. 00:32:23.133 --> 00:32:26.223 So what's the goal with brew cabin. 00:32:26.223 --> 00:32:27.573 Now traffic's down. 00:32:28.413 --> 00:32:30.273 Revenue is going to be. 00:32:30.723 --> 00:32:32.883 More down in 2021. 00:32:32.883 --> 00:32:34.623 If I don't do something about it, because. 00:32:35.433 --> 00:32:38.163 At least I had a few good months in the beginning of the year. 00:32:38.733 --> 00:32:39.213 Where I was. 00:32:39.633 --> 00:32:42.783 Where I had launched my course so that, you know, there was a big push 00:32:42.813 --> 00:32:47.463 there and I was getting some affiliate revenue in the early in the year. 00:32:48.303 --> 00:32:52.533 So, if I continue, if I don't touch the site, I'm going to make, I'm 00:32:52.533 --> 00:32:53.973 going to get way less traffic. 00:32:54.303 --> 00:32:57.183 In 2022, and I'm going to get way less revenue. 00:32:57.573 --> 00:32:58.713 If I don't do something about it. 00:33:00.903 --> 00:33:03.423 The site is honestly in a good place, right? 00:33:04.353 --> 00:33:05.523 It's got articles. 00:33:05.733 --> 00:33:07.593 It's got 45 articles. 00:33:07.983 --> 00:33:08.163 Okay. 00:33:08.163 --> 00:33:10.383 It's not a lot, but it's got 45 articles. 00:33:11.043 --> 00:33:13.173 It gets a hundred on page speed insights. 00:33:13.173 --> 00:33:14.463 So it's, it's fast as shit. 00:33:14.883 --> 00:33:15.393 Okay. 00:33:16.023 --> 00:33:17.283 It's still getting. 00:33:18.003 --> 00:33:22.113 About 10,000 visitors a month, which is not nothing. 00:33:23.793 --> 00:33:25.473 And I'm sure it'll earn. 00:33:25.953 --> 00:33:28.713 Maybe $6,000 a year if I did nothing. 00:33:28.743 --> 00:33:31.203 So again, we're starting in a good place, but. 00:33:31.803 --> 00:33:38.133 If I were, if I sold this site right now, I'd make about $30,000. 00:33:38.133 --> 00:33:42.693 I could sell it for about $30,000 and that's taking $10,000 a month. 00:33:43.713 --> 00:33:45.393 Uh, sorry, $10,000 a year. 00:33:45.393 --> 00:33:45.513 So. 00:33:45.993 --> 00:33:48.753 $10,000 a year with a three X multiple. 00:33:48.873 --> 00:33:52.203 I could maybe get a four X, multiple, maybe a five X, multiple. 00:33:53.103 --> 00:33:57.063 But I don't, I don't think, I think $30,000 is probably what 00:33:57.063 --> 00:33:57.873 somebody would pay for it. 00:33:58.683 --> 00:33:59.313 Although. 00:33:59.373 --> 00:33:59.583 Yeah. 00:33:59.583 --> 00:34:00.363 I don't know, whatever. 00:34:01.503 --> 00:34:02.313 It's not bad. 00:34:03.243 --> 00:34:08.493 Um, But that's not, that's not what I, that's not what I want. 00:34:09.303 --> 00:34:10.023 I don't want to sell it. 00:34:11.283 --> 00:34:13.233 Realistically, I think I could double the revenue. 00:34:13.593 --> 00:34:17.973 I think, um, I think I could take 10,000. 00:34:18.423 --> 00:34:21.963 Let's say it makes $10,000 right now by doing nothing. 00:34:22.953 --> 00:34:24.573 I mean, I made $10,000 last year. 00:34:24.573 --> 00:34:25.593 So let's just take that number. 00:34:25.773 --> 00:34:28.143 I think I could get out of the 20,000 realistically. 00:34:28.293 --> 00:34:28.863 Absolutely. 00:34:28.863 --> 00:34:29.553 Realistically. 00:34:30.033 --> 00:34:34.773 But my real stretch goal, my real goal, that I'm my ambitious goal. 00:34:35.553 --> 00:34:37.293 My Mars goal, if you will. 00:34:37.923 --> 00:34:39.453 Is $50,000. 00:34:40.593 --> 00:34:42.603 So that's like five X-Wing. 00:34:43.383 --> 00:34:44.553 The revenue. 00:34:47.013 --> 00:34:48.603 And now let's talk about how I'm going to do that. 00:34:48.903 --> 00:34:50.523 And sorry for this episode, running a little long. 00:34:51.783 --> 00:34:52.383 The bear with. 00:34:54.123 --> 00:34:56.493 Um, First things first. 00:34:57.453 --> 00:35:01.893 I have a, I have a three-stage process and this is exactly what I would do. 00:35:02.913 --> 00:35:03.513 And I I'll. 00:35:03.633 --> 00:35:04.803 Do future episodes about this? 00:35:05.013 --> 00:35:06.873 But this is, this is exactly what I would do. 00:35:06.903 --> 00:35:08.013 If I were buying a site. 00:35:08.313 --> 00:35:10.263 I'm kind of treating it the exact same way. 00:35:10.563 --> 00:35:10.833 All right. 00:35:10.893 --> 00:35:12.273 I bought this hunting site. 00:35:12.723 --> 00:35:13.893 And I need to. 00:35:14.493 --> 00:35:15.693 You know, five exit. 00:35:16.323 --> 00:35:19.203 And, you know, I want to make $50,000 a year from it. 00:35:20.043 --> 00:35:27.213 Personally, just take that money, use it to fund my habits and my brewery and 00:35:27.243 --> 00:35:29.673 make more beer and do all that stuff. 00:35:29.943 --> 00:35:32.373 Maybe even use it to one day, open a brewery. 00:35:32.733 --> 00:35:33.453 Who knows. 00:35:35.043 --> 00:35:35.403 All right. 00:35:35.403 --> 00:35:37.893 So I'm using this as like, this is Matt money. 00:35:38.523 --> 00:35:39.813 Okay, this is passion money. 00:35:41.253 --> 00:35:42.123 Side money. 00:35:42.603 --> 00:35:44.253 Pin money you don't talking about. 00:35:45.123 --> 00:35:46.803 Three stage process for doing it. 00:35:47.013 --> 00:35:47.373 Okay. 00:35:47.403 --> 00:35:52.863 In three months, by the way, now I'm going to do all of this work. 00:35:53.493 --> 00:35:54.813 In three months. 00:35:55.683 --> 00:35:57.753 However, there's obvious. 00:35:57.813 --> 00:36:00.573 There's an obvious growth scaling stage. 00:36:00.873 --> 00:36:02.223 Which is ongoing. 00:36:02.223 --> 00:36:04.443 So after three months, I will continue to. 00:36:04.833 --> 00:36:08.103 You know, push it forward, but I won't be updating money lab about it. 00:36:08.763 --> 00:36:09.603 Stage one. 00:36:09.873 --> 00:36:10.533 I'm calling. 00:36:12.003 --> 00:36:13.203 Fix the leaky bucket. 00:36:13.713 --> 00:36:14.823 And I may come up with. 00:36:15.363 --> 00:36:15.993 The better. 00:36:16.473 --> 00:36:19.203 Uh, Uh, maybe it's just fix the bucket. 00:36:19.953 --> 00:36:20.193 All right. 00:36:20.193 --> 00:36:23.673 So the idea here is that I have a bucket, which is brew cabin. 00:36:24.243 --> 00:36:24.873 And. 00:36:26.523 --> 00:36:27.783 You want to fill it up? 00:36:28.083 --> 00:36:29.883 You want to fill up a bucket, I guess. 00:36:30.333 --> 00:36:32.823 What's the point of a bucket, unless you fill it with something. 00:36:33.693 --> 00:36:38.403 And if you are filling it, in my case with traffic, And it's 00:36:38.403 --> 00:36:39.483 got a bunch of holes in it. 00:36:39.963 --> 00:36:40.383 Well, all that. 00:36:40.413 --> 00:36:42.693 Traffic's just going to leak out and it just becomes this 00:36:42.693 --> 00:36:44.793 like stupid thing you own. 00:36:45.783 --> 00:36:50.403 So the goal is to fix the holes in the bucket so that as I'm pouring traffic into 00:36:50.403 --> 00:36:52.473 it, I'm actually collecting something. 00:36:53.583 --> 00:36:55.863 And I'm not talking about revenue it's well, I guess I am talking about 00:36:55.863 --> 00:36:57.423 revenue, revenue, all that stuff. 00:36:58.383 --> 00:37:00.393 So the first age has fixed the leaky bucket. 00:37:00.573 --> 00:37:02.103 That's bad metaphor, but where are we gonna do? 00:37:02.793 --> 00:37:05.433 One I'm going to install carbonate, reorganize it better. 00:37:05.433 --> 00:37:08.673 Internal SEO, faster site, even though it's kind of already fast, 00:37:08.673 --> 00:37:09.993 just better organization, better. 00:37:09.993 --> 00:37:11.313 Cross-linking all that stuff. 00:37:12.153 --> 00:37:16.473 Then I'm going to improve my sales page for the only course that I have. 00:37:16.743 --> 00:37:20.733 I mean, prove that sales page, hopefully, um, when the site's 00:37:20.733 --> 00:37:22.083 a little bit faster, easier to. 00:37:22.413 --> 00:37:25.263 To organize for the traffic that is currently coming to it. 00:37:25.563 --> 00:37:29.643 Perhaps I can get more sales, just having a better sales page. 00:37:30.603 --> 00:37:33.903 Then I'm going to create a more compelling lead magnet to attract 00:37:33.933 --> 00:37:38.343 and increase email subscribers and send those, send those people to the 00:37:38.343 --> 00:37:40.173 sales pages and to affiliate links. 00:37:40.473 --> 00:37:41.013 Bye. 00:37:41.313 --> 00:37:45.543 Improving the, the subscriber onboarding automation through my 00:37:45.573 --> 00:37:49.863 email marketing platform, active campaign and an increase core sales 00:37:49.863 --> 00:37:51.543 and a boost affiliate commission. 00:37:51.543 --> 00:37:51.873 So. 00:37:52.263 --> 00:37:56.103 Uh, and that means having an onboarding sequence where I'm actually promoting 00:37:56.103 --> 00:38:00.273 my course and I'm promoting affiliate products, and then I'm going to 00:38:00.273 --> 00:38:02.793 create an evergreen newsletter, which I kind of already have. 00:38:02.793 --> 00:38:04.023 It's just very bad. 00:38:04.743 --> 00:38:07.233 Uh, I'm going to improve that again. 00:38:07.293 --> 00:38:10.503 Adding affiliate links to it, adding course links to it. 00:38:10.713 --> 00:38:11.703 Improving sales. 00:38:12.033 --> 00:38:16.443 And then creating flash sale automations all of these things, by the way. 00:38:17.643 --> 00:38:21.003 Are all things that will be in the email marketing for bloggers course, all these, 00:38:21.093 --> 00:38:22.473 all these pieces that I'm setting up. 00:38:22.953 --> 00:38:24.183 That's the first stage. 00:38:24.663 --> 00:38:29.043 At this point, I can be confident that if I put any time and effort with the 00:38:29.043 --> 00:38:31.413 harder part, which is the traffic part. 00:38:32.163 --> 00:38:34.143 I know that I can safely. 00:38:35.253 --> 00:38:38.793 Increase my traffic and increase the spend because maybe I have 00:38:38.793 --> 00:38:40.803 to hire a writer or writers. 00:38:41.043 --> 00:38:41.643 To help me. 00:38:41.733 --> 00:38:42.843 You know, get the traffic. 00:38:44.613 --> 00:38:47.823 I know that if I invest in that I'm going to get paid on the back end. 00:38:47.883 --> 00:38:50.373 Meaning I got my, I got a good sales page. 00:38:50.403 --> 00:38:52.263 I got I'm collecting email subscribers. 00:38:52.293 --> 00:38:55.173 They're being pitched constantly automated through email. 00:38:55.233 --> 00:38:56.313 I'm good to go. 00:38:57.033 --> 00:38:58.893 Now I can invest in SEO. 00:38:59.763 --> 00:39:00.573 Stage two. 00:39:00.843 --> 00:39:03.843 Filling the bucket that I fixed. 00:39:04.173 --> 00:39:04.593 Okay. 00:39:05.313 --> 00:39:09.033 So now the first thing I'm going to do there is I'm going to do a content audit. 00:39:09.093 --> 00:39:12.513 I know there's only 45 posts, but some of them. 00:39:12.663 --> 00:39:13.113 Suck. 00:39:13.323 --> 00:39:15.273 Eh, some of them suck. 00:39:15.963 --> 00:39:17.163 For me, according to me. 00:39:17.403 --> 00:39:17.763 All right. 00:39:18.273 --> 00:39:20.223 I may consolidate a few posts. 00:39:20.493 --> 00:39:24.213 I may flat out just remove some posts that just aren't, that 00:39:24.213 --> 00:39:27.303 just don't get any traffic and just don't help the site at all. 00:39:27.813 --> 00:39:31.233 Um, And then improve articles. 00:39:31.293 --> 00:39:34.323 So the first step is to improve the articles that are already 00:39:34.323 --> 00:39:36.153 there that are so close to ranking. 00:39:36.753 --> 00:39:38.313 So I can start getting that traffic. 00:39:38.313 --> 00:39:40.563 Like these are easy, easy improvements. 00:39:41.433 --> 00:39:45.273 Then once I've like gotten, you know, once the site. 00:39:45.393 --> 00:39:48.843 I mean, you know, maybe it drops from 45 articles to 40 articles. 00:39:49.323 --> 00:39:52.533 But those 40 articles better be fucking banging. 00:39:52.683 --> 00:39:56.553 You know what I'm talking about and they better have a good key word. 00:39:57.033 --> 00:39:58.113 And they better rank. 00:39:58.923 --> 00:39:59.643 That's the goal. 00:40:00.603 --> 00:40:06.543 Then I will create an editorial calendar by doing keyword research. 00:40:07.293 --> 00:40:09.843 Using a sauna for, you know, doing keyword research, using SEO for 00:40:09.843 --> 00:40:13.473 bloggers doing, uh, creating an editorial calendar, using a sauna. 00:40:14.073 --> 00:40:14.973 I signed up for bloggers. 00:40:15.153 --> 00:40:15.483 Okay. 00:40:16.413 --> 00:40:21.693 And then at that point, That's going to be all built out and I will start to create. 00:40:22.203 --> 00:40:23.703 Those articles myself. 00:40:24.243 --> 00:40:26.313 Because I know that the content inside and out. 00:40:26.823 --> 00:40:27.663 And I will create. 00:40:28.293 --> 00:40:33.483 Uh, you know, little graphics, maybe a little videos, whatever. 00:40:35.133 --> 00:40:39.663 But then once I do that, so that means I've fixed the bucket. 00:40:40.173 --> 00:40:41.103 I've optimized. 00:40:41.103 --> 00:40:42.603 What's already in place. 00:40:42.963 --> 00:40:43.263 Okay. 00:40:43.263 --> 00:40:44.043 I fixed all that. 00:40:44.553 --> 00:40:46.473 Now it's time to scale that bitch. 00:40:47.013 --> 00:40:47.373 Bye. 00:40:48.123 --> 00:40:51.183 Growing the bucket, which is again, a terrible metaphor. 00:40:51.843 --> 00:40:52.863 But I'm going to grow it. 00:40:53.463 --> 00:40:57.333 By creating a very tight process for writing, editing, 00:40:57.333 --> 00:40:58.893 and publishing new content. 00:41:00.183 --> 00:41:02.043 I may we'll see. 00:41:02.583 --> 00:41:06.123 Look into hiring writers just to help me stay on track. 00:41:06.753 --> 00:41:09.513 Even though I will be the managing editor in chief. 00:41:10.023 --> 00:41:12.183 I may have to have first draft people. 00:41:12.213 --> 00:41:12.723 You know what I mean? 00:41:13.203 --> 00:41:15.303 Get the, get the writing in place. 00:41:15.633 --> 00:41:17.613 I can add my own spin and touch to it. 00:41:17.643 --> 00:41:19.173 Increase it, improve it. 00:41:19.203 --> 00:41:20.013 What have you. 00:41:20.523 --> 00:41:24.753 Add graphics, add video, add photos, all that stuff, because I have the brewery. 00:41:24.993 --> 00:41:25.713 I can do all that. 00:41:26.583 --> 00:41:31.623 Um, So I may hire, we'll say I'm not a hundred percent sold on that. 00:41:32.103 --> 00:41:34.503 Then add some more courses. 00:41:34.863 --> 00:41:38.073 Because I only have the one course and it's an advanced homebrewing course. 00:41:38.523 --> 00:41:39.243 So. 00:41:39.993 --> 00:41:43.953 I think if I created some beginner courses, that would be really helpful. 00:41:44.673 --> 00:41:49.443 Um, But adding more options for people to buy and then getting specific. 00:41:49.593 --> 00:41:54.333 So I may do a course on just extract brewing, which is a very, very beginner 00:41:54.333 --> 00:41:58.893 course, but then there's like beginner, all grain where I have to use my old 00:41:58.893 --> 00:42:00.843 equipment go outside and film something. 00:42:01.233 --> 00:42:04.203 That's like the basic all-grain process. 00:42:05.313 --> 00:42:08.553 And then I can do specific courses, like micro course. 00:42:08.553 --> 00:42:11.853 It's sort of like I do on money lab where I could do like how to brew this 00:42:11.853 --> 00:42:16.893 style perfectly, or how to, uh, master water chemistry specifically, or. 00:42:17.493 --> 00:42:18.213 I don't know. 00:42:18.903 --> 00:42:20.463 You know, just fermentation. 00:42:21.393 --> 00:42:25.923 Uh, just the, you know, uh, of course on fermentation or a course on, um, 00:42:27.153 --> 00:42:27.603 I don't know. 00:42:27.993 --> 00:42:28.683 That just there's. 00:42:28.683 --> 00:42:32.643 I can think of stuff as I think if I'm, but that's the other idea. 00:42:33.003 --> 00:42:37.383 So then, then it's adding courses now in the process of this three month thing, 00:42:37.413 --> 00:42:39.303 I'm probably not going to create a course. 00:42:40.203 --> 00:42:41.643 So that might be something I have to update it. 00:42:42.603 --> 00:42:43.683 The last thing. 00:42:43.953 --> 00:42:46.173 At for scale, which is something I'm doing at some university, 00:42:46.173 --> 00:42:50.073 which is looking at white labeling products, physical products. 00:42:50.643 --> 00:42:53.763 I don't know if I necessarily want to get into that for brew cabin, 00:42:54.153 --> 00:42:56.463 but it is absolutely a possibility. 00:42:57.513 --> 00:42:58.683 If I have the audience. 00:43:00.063 --> 00:43:03.633 Now when I like going back to the content side of things. 00:43:04.053 --> 00:43:04.503 Yes. 00:43:04.503 --> 00:43:05.733 We're talking about articles. 00:43:05.733 --> 00:43:06.093 Yes. 00:43:06.093 --> 00:43:10.023 We're talking about SEO, but I also have plans for the rest of 00:43:10.023 --> 00:43:12.783 the year to do YouTube videos. 00:43:13.113 --> 00:43:16.173 Now, if you go onto brew cabins, YouTube channel. 00:43:16.473 --> 00:43:18.243 You will see that I have five videos. 00:43:18.423 --> 00:43:19.953 And when you want, if you watched them. 00:43:20.343 --> 00:43:21.483 You know, then thank you. 00:43:21.483 --> 00:43:22.083 If you do. 00:43:22.983 --> 00:43:29.283 You'll kind of see that, uh, I've kind of laid this groundwork for not really 00:43:29.283 --> 00:43:32.703 being able to create videos every week or doing any sort of process there. 00:43:32.733 --> 00:43:34.503 They're very difficult to make because there's. 00:43:34.563 --> 00:43:35.613 They're highly edited. 00:43:35.883 --> 00:43:37.113 They're scripted. 00:43:37.653 --> 00:43:41.643 Um, it requires like, so, so this year. 00:43:41.943 --> 00:43:45.183 Um, I have four videos. 00:43:45.603 --> 00:43:48.723 Then are all sort of like simultaneously being planned. 00:43:49.023 --> 00:43:54.183 Some in my head, uh, some on paper I've got I've I've so 00:43:54.183 --> 00:43:55.953 far I've bought equipment. 00:43:56.493 --> 00:43:58.743 To do like three of the videos. 00:43:59.283 --> 00:44:00.903 Or sorry for the videos. 00:44:01.833 --> 00:44:06.213 And I've bought books to research on certain videos to like, The first video 00:44:06.213 --> 00:44:10.503 I'm trying to come out with, which I'm supposed to be getting my prop. 00:44:10.893 --> 00:44:12.363 At the, uh, this month. 00:44:13.563 --> 00:44:15.843 Is a home brewery tour. 00:44:15.843 --> 00:44:19.053 So it's going to be the sixth video on the, on the site. 00:44:19.413 --> 00:44:23.343 It's a followup to the first video that I have, where I do a tour of 00:44:23.403 --> 00:44:26.823 my current brewery, which is in the best state it's been in forever. 00:44:27.213 --> 00:44:27.813 And. 00:44:28.413 --> 00:44:29.973 Uh, I'm planning on doing it. 00:44:30.513 --> 00:44:32.523 Like a episode of Mr. 00:44:32.553 --> 00:44:37.743 Rogers, which does have some puppetry and, uh, some, some ma scale modeling. 00:44:38.763 --> 00:44:39.813 It's very ambitious. 00:44:39.813 --> 00:44:39.873 Isn't. 00:44:40.023 --> 00:44:40.623 It's insane. 00:44:41.883 --> 00:44:45.603 Uh, so that's, that's one video I have, I have in the, in the works. 00:44:45.933 --> 00:44:49.023 I have one about Mikey's to which, you know, if you're at home, if you're 00:44:49.023 --> 00:44:50.493 into beer, you might know what that is. 00:44:50.523 --> 00:44:52.773 Not, you know, don't concern yourself. 00:44:53.283 --> 00:44:59.463 Uh, one about decoction mashing and check style lagers. 00:44:59.943 --> 00:45:01.593 Um, one about. 00:45:02.553 --> 00:45:04.773 Um, What was the, uh, aye. 00:45:05.103 --> 00:45:07.083 I'm growing my own hops again this year. 00:45:07.743 --> 00:45:09.993 And I'm trying to think of the other one. 00:45:09.993 --> 00:45:10.623 I have one. 00:45:11.073 --> 00:45:12.603 About I have one about Kolsch. 00:45:13.263 --> 00:45:14.133 As well, I don't know. 00:45:14.133 --> 00:45:14.583 I have all these. 00:45:15.063 --> 00:45:17.913 Again, they're all kind of up in the air, but, um, and I'm 00:45:17.943 --> 00:45:19.503 working on getting the equipment. 00:45:19.833 --> 00:45:24.243 In place that I can actually perform these videos, but I have to script all of 00:45:24.243 --> 00:45:27.003 them anyways, long story, but, uh, yeah. 00:45:28.143 --> 00:45:28.923 That's the plan. 00:45:29.283 --> 00:45:30.723 So, uh, go over to money. 00:45:30.753 --> 00:45:36.123 lab.co/restore-site to read about this, to keep, uh, updated on it. 00:45:36.123 --> 00:45:37.413 I will send emails to you. 00:45:37.413 --> 00:45:40.833 I may do a follow-up podcast episode, but that's what's happening. 00:45:40.833 --> 00:45:41.913 And I think it's interesting. 00:45:42.783 --> 00:45:44.253 You know, just to think about it. 00:45:44.283 --> 00:45:46.923 Do you have a site that's being that's neglected? 00:45:46.983 --> 00:45:48.753 Do you have, you know, instead of you. 00:45:49.323 --> 00:45:54.693 Uh, And this is something that I, I kind of yell at people for nowadays 00:45:55.053 --> 00:46:00.213 where it's like, Hey, the reason that I'm where I am is because I've 00:46:00.213 --> 00:46:01.803 always worked on some university. 00:46:02.013 --> 00:46:03.033 I may have had. 00:46:03.783 --> 00:46:08.703 I mean, may I definitely have shiny object syndrome and start many, many projects. 00:46:09.333 --> 00:46:11.343 But I've always worked on some university. 00:46:11.583 --> 00:46:13.323 It it's always been a priority for me. 00:46:14.403 --> 00:46:15.063 For the most part. 00:46:16.473 --> 00:46:17.643 But that's why I'm here. 00:46:18.183 --> 00:46:19.683 So my university is the reason I'm here. 00:46:20.973 --> 00:46:24.543 Money lab is, is, is, you know, Nowadays it could, it 00:46:24.543 --> 00:46:25.743 could technically be the plate. 00:46:25.833 --> 00:46:26.493 Why I'm here. 00:46:26.793 --> 00:46:29.103 I could, I could certainly make a living off money lab. 00:46:29.673 --> 00:46:31.083 If I didn't have some university, which is. 00:46:31.863 --> 00:46:33.873 And I hope to do even better in, in 2022. 00:46:35.463 --> 00:46:36.003 Uh, 00:46:38.043 --> 00:46:40.503 I want this to be the same with brew cabin. 00:46:41.403 --> 00:46:41.943 So. 00:46:42.633 --> 00:46:46.923 If you have a site that you're that's neglected or, you know, maybe you started 00:46:46.923 --> 00:46:48.903 it, but then you did something else. 00:46:48.933 --> 00:46:51.213 Now you have two sites and none of them are working. 00:46:51.783 --> 00:46:52.563 Do what I'm doing. 00:46:52.563 --> 00:46:53.853 Take one of the sites. 00:46:54.393 --> 00:46:54.963 Okay. 00:46:55.563 --> 00:46:58.353 Or if you want to buy a site, you can buy a site, follow along 00:46:58.353 --> 00:47:00.063 with me, do what I'm doing. 00:47:00.813 --> 00:47:04.683 It's basically a giant course on building a blog. 00:47:05.553 --> 00:47:07.893 Um, um, I'm not going to be teaching anything. 00:47:07.893 --> 00:47:09.663 I'm just going to be showing you what I'm doing. 00:47:10.173 --> 00:47:14.343 But I'm basically taking every single course I've ever made for money lab. 00:47:14.523 --> 00:47:17.103 And I'm putting it to the test in this one site. 00:47:18.243 --> 00:47:21.393 Now because it's homebrewing, it's probably not going to like, 00:47:21.933 --> 00:47:23.703 do some university numbers. 00:47:24.033 --> 00:47:27.303 There's not, there's literally only a million homebrewers in 00:47:27.303 --> 00:47:32.883 the United States and there's like, You know, 25 million pools. 00:47:33.573 --> 00:47:36.603 So the audience is going to be smaller. 00:47:38.313 --> 00:47:38.823 But. 00:47:40.443 --> 00:47:43.203 You know, I'm not trying to get up to half a million. 00:47:43.263 --> 00:47:45.153 I'm trying to get up to 50,000. 00:47:45.603 --> 00:47:46.443 Dollars a year. 00:47:48.183 --> 00:47:48.813 So we'll see. 00:47:49.143 --> 00:47:49.743 I think we could do it. 00:47:50.283 --> 00:47:50.793 Anyway. 00:47:52.143 --> 00:47:52.773 Ah, 00:47:56.523 --> 00:47:57.393 Send me an email. 00:47:57.603 --> 00:48:00.543 Let me know what you think, uh, and really want to hear from you. 00:48:00.633 --> 00:48:04.143 And, uh, With that said, oh yeah. 00:48:04.173 --> 00:48:05.913 Money lab mad@moneylab.co. 00:48:06.273 --> 00:48:09.483 Send me an email again, I look, dude, the last time. 00:48:10.023 --> 00:48:13.923 I sent out an email or I said I did a podcast episode was because somebody. 00:48:15.273 --> 00:48:18.213 Somebody emailed me and was like, Hey, when's the next episode coming out? 00:48:18.213 --> 00:48:19.803 I'm like, oh, now. 00:48:20.403 --> 00:48:22.023 Let me just let me hit record. 00:48:22.593 --> 00:48:23.073 And do it. 00:48:23.073 --> 00:48:24.543 So, uh, yeah. 00:48:24.783 --> 00:48:25.923 matt@moneylab.co. 00:48:26.343 --> 00:48:27.003 I'll see you next time. 00:48:41.013 --> 00:48:43.383 Computer: Please tell your friends about this show. 00:48:43.383 --> 00:48:48.803 Transcribing...