S04 E08: Morin Oluwole, Director - Global Head of Luxury at Facebook and Instagram

Scott Kerr sits down with Morin Oluwole, Director - Global Head of Luxury at Facebook/Instagram to discuss the transformation of luxury shopping and the social media platform's investment in tools that are helping customers shop and brands sell. Morin talks about launching Facebook's luxury division six years ago and what it was like changing perspectives of luxury clients on the power of social media. She also shares key insights from a recent Facebook luxury shopping study and what it means for marketers. The study highlights exploring new tech solutions like AR/VR and live streaming, social media's role in the luxury shopping journey, developing consumer-centric omnichannel strategies, and building a feeling of belonging with customers. Morin provides numerous examples of luxury brands who are already capitalizing on these trends. Plus: The four things Morin is most excited about for the luxury category

Featuring:
Morin Oluwole, Director - Global Head of Luxury at Facebook/Instagram

Host:
Scott Kerr, Founder & President of Silvertone Consulting

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The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

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