Investing Unlocked

Love it or loathe it, social media is now where millions of us go for investing advice.

For a generation priced out of property, it's become something more. Social media, for many, is a genuine route to financial education. But unregulated and ungoverned, the lines between education, entertainment and sales are becoming increasingly blurred ... and we're seeing a rise in misinformation, bad actors and outright scams.

So in a sea of content, who can we actually trust?

In this episode of Investing Unlocked, Georgie Frost and Rick Kelsey talk to personal finance educator and TikTok's “That Money Guy”, Gabriel Nussbaum – a finfluencer with over a million followers and a mission to make financial education free and transparent.

Together, they explore how social media is rewriting the rules of wealth, the darker side of finfluencer culture and the red flags every investor needs to watch for.

Thank you to our sponsor PensionBee - a leading online pension provider who is on a mission to build pension confidence so that you can enjoy a happy retirement.

With PensionBee, you can manage your pension savings with ease and can combine and contribute all from one app. If you're over the age of 55 (rising to 57 from 2028) you can start making pension withdrawals with ease and in a way that suits you.

PensionBee’s website and award-winning app make retirement planning simple with helpful tools like a Pension Calculator, blogs, videos and a monthly podcast - The Pension Confident Podcast.

Take control of your retirement today with PensionBee. When investing, your capital is at risk.

To hear more from us:

YouTube: Subscribe to our channel, Investing Unlocked with Georgie Frost, to watch the video version

Instagram: https://www.instagram.com/investing.unlocked/

Georgie Frost 
Instagram: https://www.instagram.com/georgiefrostmoney/?hl=en
LinkedIn: https://uk.linkedin.com/in/georgie-frost-a1b090110

What is Investing Unlocked?

Investing Unlocked is a smart, straight-talking podcast that decodes the jargon for people who want to make more of their money and understand what really drives investment performance.

Join Georgie Frost, multi-award-winning financial broadcaster, with regular guest Simon Lambert, alongside an impressive lineup of leading financial experts, as they go beyond the latest finance stories to explore the building blocks of investing, the behaviour behind it, the history that shaped it, and the big ideas influencing what happens next.

As investing moves to the centre of financial life in 2026, the show invites in the people traditional finance has left behind.

Investing Unlocked is sponsored by PensionBee.