Behind the first AI that understands the physical world | Leonardo Giusti

Devin speaks with Leonardo Giusti, founder and design director at Archetype AI. Leonardo is building a completely different kind of AI. Before starting Archetype AI, he led design at Google's advanced technology and projects division where he worked on some of the company's most experimental ideas. Now, he is training an AI model using – not language – but sensor data from the physical world. Leonardo and Devin explore how humans can wrestle agency back from AI, why designing for “polite” and “considerate” AI reveals a deeper design challenge, and how this work can inspire optimism—even among skeptics.

[02:41] Translating Sensor Data

[03:25] A Dog With A Stick

[07:08] Analyzing Traffic “Near Misses” 

[9:42] Is There Such Thing As Too Much Information?

[12:09] A Win-Win for Profit and Sustainability

[13:16] Getting Philosophical

[15:55] Design Challenges in AI Integration

[22:15] Speed Round

Links

Devin Liddell on LinkedIn

Leonardo Giusti on LinkedIn

Teague

About the Host: Futurist Devin Liddell

Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. 

Get in Touch 

Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [e-mail]

What is Design This Day?

How do we begin creating the future we want, today? Design This Day takes you on a journey to our future world. Join us as futurist Devin Liddell sits down with visionary leaders from some of the biggest names in tech and innovation. Each episode will feature a brilliant mind who is building the opportunities of the future before most people even know they exist. What will living in microgravity in space look like in the future? Can driverless vehicles go off-roading? What unexpected roles will robots play in our future workplaces and homes? We will explore the role that design plays in shaping our future – with the big thinkers and doers who are creating tomorrow, today.

Design This Day is an original podcast brought to you by Teague.

About the Host: Futurist Devin Liddell
Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.

Devin explores the gap between present challenges and future possibilities – and invites you to join him as he dives into this dynamic frontier in Design This Day.

Get in Touch:
Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [e-mail]