Dog Whistle Branding

I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, and turnkey training facilities specific to the military. In addition to discussing BeaverFit’s initial Go-To Market Strategy, Mike shares the importance of market based feedback, and how BeaverFit used it to refine their value proposition and hone in on their perfect customer.

To learn more about BeaverFit USA, visit:

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What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!