Speaking Your Brand: Public Speaking Tips and Strategies

What kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting...

Show Notes

What kind of content should you create when you want to start a movement (or launch a product)?

In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails.

Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol.

We talk about what kinds of videos to create, who to target, and how she can incorporate her story into her content.

About My Guest: Marnie Clark is a business owner who has played an integral role for the past 27-years in the multi-million-dollar construction company that she has helped build alongside her husband. Marnie is also the founder of Marnie Rae, a lifestyle brand that spotlights handcrafted, soft cocktails. Nestled near Hood Canal in the beautiful Pacific Northwest, Marnie loves to enjoy the outdoors - hiking, running, paddle-boarding and boating. Traveling and family are high on her list but you can’t leave off the Seahawks or coffee! Being sober has led Marnie to explore a new passion and she is excited to share this with others. Marnie is recognized as a founder of the Dine and Dream Dinner and a past producer of The Inspired You Event.

Highlights:

  • How Marnie found her niche and is filling a void for her audience
  • How sharing your story is important because that’s what your audience will relate to
  • How large the market is for handcrafted non-alcoholic beverages
  • The importance of visual imagery when creating our content and user generated content
  • How working with local restaurants and TV channels can help spark a movement

Links:

Show notes at https://www.speakingyourbrand.com/42

Marnie’s website

Connect with Marnie on Instagram @MarnieRaeC

My interview on the Food Blogger Pro podcast #106

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy.

Say hi to me on Twitter @CarolMorganCox

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You'll create and refine high-impact Signature Stage Segments - the kind that set you apart as a speaker; practice onstage multiple times with our expert coaching and feedback; and professionally film your dynamic segments in front of a warm, supportive audience so you have edited video and a speaker reel to show event organizers what you can do.

Our retreat is limited to 12 women, so get all the details and request your place at https://www.speakingyourbrand.com/live/.

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What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.