How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad

Scaling for a typical ecommerce brand almost always includes paid ads and email. Especially if you’re one of the few who make it to the $1M mark. But for Vivian Kaye, that wasn’t the case. In fact, she didn’t use paid ads or email for her brand, KinkyCurlyYaki, until after she hit her first million. So how’d she do it? By building a community and being her own customer. Here’s how she made it big even though the deck was stacked against her in every way.

Show Notes

Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:

• The power of building an audience and building a community.
• How to write a high performing post-purchase email.
• Why you can (and should) do SEO on your own.
• Why you should never hand over the vision for your brand to someone else.

Show Notes & Links

• [10:09] If you don’t use ads to get to $1M in sales, what does that look like?
• [13:23] Where was your audience?
• [15:45] What her most engaging email copy really looks like.
• [20:24] How do you get started with SEO?
• [25:12] How the KinkyCurlyYaki site has changed over time.
• [27:27] Vivian’s $10k photoshoot mistake.
• [34:29] The campaign that brought in $44k in 1 hour.
• KinkyCurlyYaki
• Vivian Kaye on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.