The Ladies Who Lead

Nicole opens up about vulnerability and leading authentically as she has put in the work to reflect on past trauma in order to lead herself, her daughter, and others well. Looking to our past can help inform our present and allow us to lead on our own terms.

Show Notes

Nicole opens up about vulnerability and leading authentically as she has put in the work to reflect on past trauma in order to lead herself, her daughter, and others well. Looking to our past can help inform our present and allow us to lead on our own terms.

Bio: Nicole Beachum, is an Assistant Professor of Marketing at the University of Alabama at Birmingham. She holds a Ph.D. in Marketing from the University of South Alabama. Her research has appeared in the Journal of Services Marketing and Go-To-Market Strategies for Women Entrepreneurs. Nicole has been in digital marketing for 13 years, starting out as a freelance writer and ultimately creating and running a digital marketing agency before going into academia. She has a sweet 5-year-old daughter who is adopted through foster care and loves all things coffee.

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Special Shout Out:
Big thanks to Memory Smith for Artwork.
View her work here!

What is The Ladies Who Lead?

The Ladies Who Lead Podcast is all about women supporting women. We will cover topics like, diversity and inclusion, gender pay gap and respect in the workplace. We want to celebrate with you and hear stories of success and hard lessons learned. Whether you are a lady who leads in the boardroom or a lady who leads in your community, this is the place for you.