Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages. Content should describe how your product makes people feel How people will use your product List the benefits, not the features - always add ‘so what’ at the end - why is this great for me Craft into a Story Do research - https://answerthepublic.com/ + forum Learn more about Selena here: https://salenaknight.com/ And also check out her podcast. ----------- SPONSORS: This episode is brought to you by: Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses. Klaviyo Boston Ecommerce Event Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community! With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss. Get your ticket at klaviyo.com/boston
Show Notes
Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.
- Content should describe how your product makes people feel
- How people will use your product
- List the benefits, not the features - always add ‘so what’ at the end - why is this great for me
- Craft into a Story
- Do research - https://answerthepublic.com/ + forum
Learn more about Selena here: https://salenaknight.com/ And also check out her podcast.
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SPONSORS:
This episode is brought to you by:
Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.
Klaviyo Boston Ecommerce Event
Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!
With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.
Get your ticket at klaviyo.com/boston
★ Support this podcast ★Creators and Guests
What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
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