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Back in February of 2020 we had our WEST annual bootcamp. There’s about 14 of us on the team and we basically get together and brainstorm on high level marketing strategies and tactics to help real estate professionals win more listings and close more buyers.
I delivered a presentation called The 24/7 Open House: How To Generate High Intent Buyer Leads On Autopilot.
I got the idea from Jesse Beaudoin, the Founder of CallAction – he’s got a great product and he’s super smart when it comes to leverage and automation. Top producers and high leverage teams all around the country are using his product.
So that’s what we’re going to talk about today … how to leverage your listings to generate more leads and how to outsmart the portals in doing so.
Shownotes:
Shownotes:
- Let’s steal a page out of Zillow’s Conversion Playbook [3m:11s]
- How do you find the highest intent buyers for all of the listings you just took? [3m:40s]
- What if you could setup a system to capture more higher intent buyer leads and double-end and additional 43% of your listings [4m:19s]
- The tools you are going to need to make this strategy work [4m:47s]
- Setting up your sign rider/lead magnet with the text-for-info number [7m:10s]
- What happens (i.e. the workflow magic that happens) when someone texts the info from your sign rider [8m:26s]
- How to setup your Calendly booking page (the exact copy to use & fields you want to capture) [9m:42s]
- A couple of alternative tools if you can’t afford CallAction just yet [11m:02s]
- You captured someone’s information, now what? Let’s setup your connectivity automation using Zapier [12m:19s]
- The two step Zap you want to setup using Zapier [12m:58s]
- The drip campaign we send to new conversions [13m:28s]
- How to outsmart the portals and deliver the same experience to the consumer without paying the $200+ lead fee or 35% referral fees [14m:33s]
Thanks for tuning into the Weekly Boost! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.
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This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.
I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.
Listen in as I share what’s good in real estate & the world of marketing!