What does it take to build a successful business in Asia? In this episode, Jayesh sits down with Jordan Khoo, a pioneer in the ad tech space, who shares his 20-year journey of building companies across Southeast Asia. From leading iBlaster’s evolution to MediaMind and its eventual acquisition by Amazon, to founding DoubleVerify’s APAC operations, Jordan has navigated both the highs and challenges of the dynamic ad industry. Tune in to hear about his experiences, the hurdles of scaling businesses in diverse Asian markets, and his insights on the future of advertising and media in the region.
IN THIS EPISODE
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00:00) How does a 20-year ad tech journey begin?
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01:30) From rich media tech to Amazon—what’s the secret?
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04:00) APAC's advertising market: Smaller or just misunderstood?
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06:00) The key to conquering diverse markets in Asia.
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09:30) Fraud in advertising: Is AI the double-edged sword?
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12:30) Why does brand safety still matter so much?
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15:00) The future of connected TV: A game changer or a long way off?
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19:00) Data clean rooms: What’s holding back collaboration in Asia?
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22:00) M&A in Asia: What are investors really looking for?
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27:00) E-commerce affiliate marketing: Still relevant or on the decline?
Host
Jayesh Easwaramony
APAC Digital Advertising & Martech Specialist | Founder, Spectra Global
Jayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalized CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team, which won over 60 awards for pioneering advancements in AR, chatbot, and location-based ads, blending data and creativity.
Guest
Jordan Khoo
Managing Director, APAC
Jordan is responsible for spearheading DoubleVerify's expansion into the high-growth Asia Pacific (APAC) region. Prior to DV, he served as VP, APAC for Sizmek (now part of Amazon). At Sizmek, he was instrumental in helping the company become the dominant independent ad-server in APAC – supporting key clients and agencies across 13 offices in the region. Jordan brings over 15 years of sales leadership experience and expertise in navigating the complex Asian market landscape. He holds a B.E. (Honors) from University of Science, Malaysia (USM).
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Trillion Dollar Ads podcast
Welcome to the Trillion Dollar Ads podcast, where we explore the key trends and challenges in the advertising industry, especially in Asia Pacific. We discuss the unique characteristics and challenges of this diverse region with successful ad-funded business model leaders, including publishers, agency professionals, and ad tech players. Additionally, we examine the high percentage of ad dollars going to big tech in Asia Pacific and strategies for local publishers to compete. Tune in now!