Talk Commerce

Live from eTail Boston, Ministry of Supply co-founder and CEO Aman Advani on running a vertically built brand on Shopify and Klaviyo, moving email from one-to-many to one-to-one, and the line between AI that amplifies a message and AI that manipulates it.

Show Notes

Recorded live at eTail Boston, August 10 through 12, 2026.

Aman Advani is the co-founder and CEO of Ministry of Supply, the performance-fabric clothing brand he started with two engineers he met in school. Fourteen years in, the company runs direct to consumer on a hub of Shopify, Klaviyo, and a homegrown forecasting and purchasing engine called the Ministry Production System.

In this conversation: why every product starts from a problem statement (sweat stains, stiff fabric, dry cleaning), the email that told him it was 97 degrees in Atlanta and his jacket would arrive Tuesday, why he answers five customer emails a day himself, and his rule for AI in content: amplify the message, never manipulate it. First in class is the secret sauce and stays human. Best in class is everything else, and that is where the AI goes.

What is next: after fourteen years of clothing, Ministry of Supply is moving into bags.

Learn more about our at-event interviews at talk-commerce.com/events.

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com