Daybreak

India’s new data protection law is reshaping how companies talk to customers on WhatsApp. Messages that once felt routine now carry legal weight and are tied to consent, security, and user rights. Since the Digital Personal Data Protection Act became operational, businesses have begun reworking how they collect and manage personal data. That shift has created a fast-growing market for compliance tools, drawing startups and established firms into the same space.

As companies rush to avoid heavy penalties, disagreements are emerging over who should manage consent and how independent they need to be.

The bigger question is how much control users will really have over their data.

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Creators and Guests

Host
Snigdha Sharma
Senior producer and co-host of The Ken's flagship daily news podcast. Previously hosted and produced podcasts at The Indian Express and Newslaundry

What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.