Markus Müller | How I Tested a B2B MedTech Compliance Product

Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry. 

He emphasizes the importance of testing assumptions and using experiments to validate ideas. Markus discusses the use of LOIs (Letters of Intent) as a tool to gain commitment from potential customers. 

He also highlights the value of co-creation with customers and the need to balance risk in heavily regulated industries. Overall, Markus provides insights into the testing mindset and its application in building a successful business.

Use the discount code PODCAST for $50 off a ticket to our upcoming Testing Business Ideas with ChatGPT Workshop on April 29th: www.eventbrite.com/e/1309306534089/?discount=PODCAST

What is How I Tested That?

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.

This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.

Join us as we explore the ups and downs of experimentation… together.