The Deconstruction Podcast

Most electricians who start their own company know how to wire a house. What they don't know is how to run payroll, fill a pipeline, hire the right people, or say no to work that's bleeding them dry. Elber Gamboa learned all of that the hard way, and he's honest about every mistake.

Elber is the owner of Made Electric in the Greater Toronto area, a residential electrical contractor specializing in custom homes and home automation. In this episode, he talks about nearly quitting in his first six months, the cold-call strategy that saved his business, why hiring the wrong personality type cost him more than any bad invoice, and how he's navigating a slow market by doubling down on high-end residential work.

If you're running a trades business and trying to figure out how to actually grow it, tools like Jobtable exist to take the admin weight off so you can focus on the work that matters. πŸ‘‰ Learn more at https://www.jobtable.com

Chapters / Timestamps

00:00 – Intro + listener review
02:17 – Meet Elber Gamboa and Made Electric
05:07 – The difference between being good at the trade and running a business
06:00 – Almost quitting at 6 months: the Facebook group story
09:50 – Early marketing that actually worked: property managers, yard signs, neighbor pamphlets
12:00 – Scaling to 5 employees, then back down, and what went wrong
13:00 – Hiring for personality, not just skill set
16:00 – Why Elber has a perfect 5-star Google rating
17:30 – Niching into residential, custom homes, and home automation
25:00 – How he's staying steady through a slow market
27:00 – Networking events, marketing courses, and building relationships before you need them
35:00 – Why software is non-negotiable for a growing trades business
44:00 – The economic outlook: why maintenance work is recession-proof
49:00 – Billboard question

What is The Deconstruction Podcast?

Construction isn’t just about buildingβ€”it’s about breaking things down to make them better. The Deconstruction Podcast dives deep into the untold stories, insider insights, and success strategies that shape the construction industry. Hosted by the founders of Jobtable, we tackle topics that matter most to contractors and entrepreneurs, sharing actionable advice and interviewing industry leaders who’ve paved the way to success. Whether you’re looking to grow your business, spark new ideas, or stay ahead in the game, this podcast is your ultimate tool for construction and entrepreneurship.

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