Choice Hacking: The Marketing Psychology Podcast

In 1954, Walt Disney did something a little crazy.

A successful filmmaker, he took a break from the movies and decided to create a theme park.

Disney bought 160 acres in rural Anaheim, California, and started building Disneyland.

Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences.

Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over.

But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each.

Join me today for the second part of a two-part series, where I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener