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Creating Content that Will Engage and Excite Your Audience
Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there.
In this podcast you will learn the three key aspects of your marketing plan:
• The Scoop: What do you want to accomplish? • The Target: Who is your audience and what do they need? • The Goal: How do you want people to respond to your content?
Listen in and transform your wishes and wants into “I will” statements. Kathi and Erin share from experience how to create awareness of your product, engage with your audience, and really begin to nurture those you have been called to serve.
Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.