“Flip the f*cking idea of normal on its head” - Tom Gozney
sometimes a podcast slaps-ya-round-the-chops
OH! BOY! this conversation was one of those.
Tom Gozney reveals his Strategy to Stratosphere
buckle up. strap up. enjoy.
ON THE MENU:
- Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”
- Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-Fragile
- Ancient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 loses
- Rehab & Addiction Brand Building Lessons: humans crave identity + connection + status
- Strategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.
- Gozney Brand Building Contraction 1: Ancient History/Utopian Design
- Gozney Brand Building Contraction 2: Male/Female Target Markets
- Gozney Brand Building Contraction 3: Technology/Nature
- Gozney Brand Building Contraction 4: Open Minded/ Close Minded
- Gozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”
- Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”
- Question LITERALLY everything: “Flip the f*cking idea of normal on its head”
- ALWAYS build a brand ecosystem: everything must connect and flow
- Why Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”
- Business vs. Brand decisions: be radically open minded & close minded
- Never look at your competitors, they give you NOTHING…instead look in totally random places for inspo
- How Gozney crossed the adoption curvechasm: Some come now, more later
- Why Gozney lives by the brand value: “Respectfully Irreverent”
- Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?
- The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resource
- Embrace Adversity: “Adversity gives you elevation, you become more professional”
- The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers
- “If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill”
- GO MODE = Instinct is a series of data points + No one out there has all the answers
- “When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.
- Growth = Problems. Solving problems = Cathartic. Enjoy your problems
- You want people to look at your product and think what the f*ck?
- Just put out fires: Bias for action, bias for problem solving
What is HUNGRY.?
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.