Starting Your Home Staging Business – Overcoming Fear, Building Confidence, and Setting Up for Success
Welcome to the Business of Home Staging Podcast! In Episode 1, host Joké Durojaiye, a real estate expert and founder of Genesis Home Staging in Seattle, shares her journey from real estate to running a thriving home staging business. She opens up about overcoming imposter syndrome and self-doubt, emphasizing the importance of launching your business even when things aren’t perfect.
What You’ll Learn in This Episode:
- Starting Your Home Staging Journey: How Joké’s experience as a real estate agent and Redfin team leader inspired her move into home staging.
- Essential Tips for Aspiring Home Stagers: Do you need a real estate license or a design degree? Joké breaks down the qualifications and training that can set you apart without requiring a large initial investment.
- Home Staging Business Models: Discover options like Occupied Staging, Vacant Staging, and Seasonal Decorating, each with unique benefits and investment needs.
- Building a Portfolio to Showcase Your Work: Learn how to make a portfolio through personal projects and volunteer opportunities.
- Setting Up for Success: Affordable website platforms like Wix, WordPress, and Squarespace to get you started, along with tips on leveraging social media and industry associations like RESA for networking and growth.
- Home Staging Inventory and Logistics Management: Practical advice on managing inventory and creating a structured business that supports growth without burnout.
Joké’s candid insights make this episode essential for anyone wanting to start or scale their home staging business. Whether you’re an aspiring stager, a seasoned pro, or simply interested in real estate and design, this episode provides actionable tips to launch your journey with confidence.
Key Takeaways:
- Overcome fear and imposter syndrome by focusing on your mission and message.
- You don’t need perfection to start—take the first step.
- Explore various home staging models to find the right fit for your goals and resources.
- Start small, build a portfolio, and showcase your work with an optimized website and social media presence.
Listen now for pro tips and insights on the essentials of starting your home staging business and discover how to set yourself up for lasting success in the staging industry.
What is Business Of Home Staging Podcast?
Business of Home Staging is the podcast for aspiring home stagers and entrepreneurs in any field looking to grow and scale their businesses. Hosted by Joké Durojaiye, a Small Business Consultant, Business Coach, and Mentor with extensive experience as a Real Estate Broker. Joké is an award-winning home staging expert, a Director on the National Board of the Real Estate Staging Association, a Licensed Real Estate Instructor, and three-time nominee for the Most Influential People in Real Estate Staging.
Whether you're in the industry or just curious about what goes on behind the scenes of a home staging business, this podcast delivers practical, field-tested lessons from a fully functioning small business. It offers proven methods to build a thriving business in any industry. The business insights, personal stories, mindset, check and strategies in this podcast applies to most small businesses.
Each episode is packed with no-nonsense, actionable tips on attracting clients, streamlining your staging processes, and boosting profitability. Whether you're dreaming about starting your own home staging business, preparing to launch, or are a seasoned pro ready to scale, you'll find proven strategies and inspiring, candid conversations designed to fast-track your success.
This is not a get-rich-quick business. If you are ready to roll up your sleeves and get things done, tune in to turn your creativity into a profitable reality!
Business of Home Staging LLC does not guarantee any specific results and is not responsible for any losses incurred from the use of the information provided in this podcast. The content shared is based on the author's experiences and personal insights. Neither the company nor the author offers financial, tax, legal, or professional advice. Listeners are advised to conduct their own research and seek guidance from a qualified accountant, financial advisor, attorney and other professional.