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Joe Novara went from owning his own print company to a public speaker and number one Amazon author by making a decision. He unpacks his journey and what other business owners and entrepreneurs can learn from his experience.
Show Notes
He knew he wanted to do something around referral marketing and network marketing. He was sitting in an event one day and it hit him. This is what he wanted to do with his life. Now seven years later, he has learned a lot and shares with our audience.
Joe talked about building momentum as a new public speaker. He shared the things he did right along with the challenges he's faced so far.
Joe learned very quickly there was a matter of picking up the phone and calling people he knew and telling them what he was doing. It sounds like simple advice, but a lot of people don't take this crucial step. It's what he did when in real estate, his printing company, and as a speaker and coach.
Pick up the phone and call people, you know, and tell them what you're doing. And ask who do you know that can use my services? Or is that something that you can use?
"If you're bringing value to other people, then other people will be willing at some point to reciprocate." - Joe Novara
Joe had received some advice from a mentor early on to write a book in order to help him distinguish himself as a public speaker. Luckily he had already written some fiction books that he never published so he had the discipline already.
Joe breaks down his method for following up after a networking event so as you grow your network you can continue to follow up with all your potential clients well.
We discussed CRM's or customer relationship management software. Some suggestions from Joe for people just starting out.
Joe talked about building momentum as a new public speaker. He shared the things he did right along with the challenges he's faced so far.
Joe learned very quickly there was a matter of picking up the phone and calling people he knew and telling them what he was doing. It sounds like simple advice, but a lot of people don't take this crucial step. It's what he did when in real estate, his printing company, and as a speaker and coach.
Pick up the phone and call people, you know, and tell them what you're doing. And ask who do you know that can use my services? Or is that something that you can use?
"If you're bringing value to other people, then other people will be willing at some point to reciprocate." - Joe Novara
Joe had received some advice from a mentor early on to write a book in order to help him distinguish himself as a public speaker. Luckily he had already written some fiction books that he never published so he had the discipline already.
Joe breaks down his method for following up after a networking event so as you grow your network you can continue to follow up with all your potential clients well.
We discussed CRM's or customer relationship management software. Some suggestions from Joe for people just starting out.
Joe has developed a coaching program called the Referral Marketing Success System.
When asked about cooperation versus competition, Joe said he likes to operate under coopetition.
When asked about cooperation versus competition, Joe said he likes to operate under coopetition.
Joe's books on Amazon:
Grow Your Network, Grow Your Business: Your Guide to Intentional Prospecting
Intentional Networking: Your Guide to Word of Mouth Marketing Greatness
Also mentioned in this episode,
- Vibe Cary has great space for events
- Endless Referrals and The Go-Giver by Bob Burg
- Networking Like a Pro by Brian Hilliard
Connect with Joe Novara on his website JoeNovara.com | youtube
Creators and Guests
Host
Joe Woolworth
Owner of Podcast Cary
What is Guys Who Do Stuff?
Get unstuck. Tell a better story, and have a good answer to the question "What are you doing today." GWDS is about two guys, Josh and Joe, who set out to do stuff and interview people that have started a business, quit their dead-end job, launched a non-profit and more. GWDS is for makers, dreamers, inspiration seekers, starters, and doers. Do the stuff.