Starting a business is a large enough challenge, but getting your first customer is a whole other task. Jon and Nicole explain how they succeeded in obtaining Shape's first few customers and the difficulties that faced them along the way. Featuring special guest, Dana Barbato.
Show Notes
Getting your first customer can be the largest hurtle when starting company. Nicole and Jon know this challenge all too well and cover topics like:
- how to market a brand new company
- making your product 'free'/offering a 'free trial'
- overcoming early mistakes
- satisfying investors without making fast sales
- when to publicly announce your product
- the importance of customer service
- and more...
Best advice we have is to remember the world doesn't come to you.
You create a great product and anticipate that people will care, however it takes much more than waiting around to get your first customer. You need to market, sell, promote, and chase after clients if you want to get your business off the ground and on its way.
Reach out to us with any ideas, questions or feedback on the podcast!
✉️ Nicole@shape.io
✉️ jon@shape.io
What is Shape the Conversation?
A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.