WEBVTT NOTE This file was generated by Descript 00:00:00.940 --> 00:00:03.780 It's the KasaCast, created by KasaGo. 00:00:03.780 --> 00:00:09.247 It's time for the show, let's go! 00:00:09.247 --> 00:00:11.017 Pamela Thanks for jumping on today. 00:00:11.707 --> 00:00:12.727 I'm excited to be here. 00:00:12.727 --> 00:00:15.447 I've been listening and it's wonderful to hear the insights of everyone. 00:00:17.447 --> 00:00:21.247 \ , . Um, today we're going to be talking a little bit about something 00:00:21.247 --> 00:00:23.857 I saw on Facebook that you're doing and was highly successful. 00:00:24.642 --> 00:00:29.112 Which was a contest you did, but before we get into that I wanted everybody 00:00:29.112 --> 00:00:32.312 to meet you and know a little bit about you and Pamela, you're in the 00:00:32.312 --> 00:00:37.412 lake of the Ozarks with your husband, Michael, who's a, an avid pilot. 00:00:37.462 --> 00:00:38.642 He's very passionate about it. 00:00:39.062 --> 00:00:44.819 Love talking, with him on avionics and airplanes . This isn't your first 00:00:44.829 --> 00:00:46.239 business you guys have done together. 00:00:46.249 --> 00:00:47.039 You've had a couple of. 00:00:47.469 --> 00:00:49.919 You've never had businesses together before, right? 00:00:50.589 --> 00:00:52.189 That's interesting you mention that. 00:00:52.189 --> 00:00:56.579 We have had businesses, but we've never had them before together. 00:00:56.669 --> 00:01:01.449 And that is a new dynamic here with what we're doing in vacation rental 00:01:01.459 --> 00:01:05.449 space Because our independent businesses in the past were very different. 00:01:05.459 --> 00:01:06.699 He was technology. 00:01:06.999 --> 00:01:08.179 technology products. 00:01:08.439 --> 00:01:11.179 And I was always people facing and relationship facing. 00:01:11.259 --> 00:01:14.949 And so bringing those together has been definitely very interesting. 00:01:16.349 --> 00:01:19.489 So you guys have had businesses before, just not together. 00:01:19.559 --> 00:01:24.549 And now you've got somebody who's a technician and somebody who's front of 00:01:24.549 --> 00:01:26.469 the house a dynamic duo going on, huh? 00:01:27.069 --> 00:01:27.399 Yes. 00:01:27.699 --> 00:01:29.869 Very much very different personalities, too. 00:01:30.309 --> 00:01:33.329 And we've both always been in charge of our own companies. 00:01:33.419 --> 00:01:38.239 And coming together and finding out how to understand and respect what 00:01:38.239 --> 00:01:43.219 each brings to the table and let each of us I guess thrive in that space 00:01:43.229 --> 00:01:44.709 has been an interesting dynamic. 00:01:45.539 --> 00:01:48.009 as a marriage not just as a business. 00:01:48.079 --> 00:01:50.099 So it's been a good journey. 00:01:51.299 --> 00:01:51.799 That's really great. 00:01:51.799 --> 00:01:55.379 You guys are such a fun couple and obviously good partners. 00:01:56.139 --> 00:01:59.129 You can really tell that you guys are partners in life and 00:01:59.139 --> 00:02:02.129 business and, there's a good vibe when you're together. 00:02:03.159 --> 00:02:11.184 . So another quick story is that you and Mike are both divers and Mike has to make 00:02:11.184 --> 00:02:15.924 sure you know which direction you're going because compasses are not your thing. 00:02:17.524 --> 00:02:18.714 That is exactly right. 00:02:18.744 --> 00:02:23.854 And he has been very diligent in trying to help me understand how to read a compass. 00:02:24.164 --> 00:02:28.384 And he even got me a couple different styles of compass. 00:02:28.854 --> 00:02:32.764 And just the bottom line is when we leave the boat, it is his responsibility 00:02:32.764 --> 00:02:34.064 to make sure I get back to the boat. 00:02:34.344 --> 00:02:37.404 And that's the agreement that we have at this point, then and he's 00:02:37.404 --> 00:02:38.764 accepted that responsibility. 00:02:39.374 --> 00:02:42.164 You both have made it back to the boat so far so far so good, right? 00:02:42.274 --> 00:02:42.834 We have. 00:02:44.124 --> 00:02:44.834 Yes, we have. 00:02:45.354 --> 00:02:48.514 Caroline I met her on a dive trip in Cuba. 00:02:50.109 --> 00:02:56.079 I was by myself and she was with a friend and it was a night dive and I said, 00:02:56.089 --> 00:02:57.739 Hey, can I partner up with you guys? 00:02:57.739 --> 00:02:59.419 I have no, no dive buddy tonight. 00:02:59.449 --> 00:03:00.519 And it's pitch black. 00:03:00.579 --> 00:03:01.429 And they said, sure. 00:03:02.399 --> 00:03:04.989 I jumped in the water with them and they swam off together 00:03:05.869 --> 00:03:08.159 and I'm alone at nighttime. 00:03:08.659 --> 00:03:10.489 I give her grief about this all the time. 00:03:10.924 --> 00:03:15.944 And I have equipment failure and I'm flashing my lights at them trying 00:03:15.944 --> 00:03:18.734 to get their attention and they're just swimming off having a good time. 00:03:18.784 --> 00:03:21.524 . First time I've ever had an equipment failure in a scuba 00:03:21.524 --> 00:03:25.634 scenario . Mike sounds like he's a much better dive buddy than Caroline. 00:03:26.304 --> 00:03:32.554 Maybe after that experience she has become a better dive buddy, . Let's just say 00:03:32.554 --> 00:03:38.104 that Mike knows from experience that he needs to make sure I get back to the boat 00:03:38.184 --> 00:03:40.074 because he does get a little far away. 00:03:40.449 --> 00:03:43.879 And assumes that I'm following and that's not necessarily the case. 00:03:43.879 --> 00:03:46.549 I don't know that I've ever had an equipment failure situation, 00:03:46.549 --> 00:03:49.649 but it has come from experience that is his responsibility. 00:03:49.699 --> 00:03:55.229 so I was so impressed with the contest you were doing that I reached out 00:03:55.229 --> 00:03:57.459 to you and I think that it benefits 00:03:57.693 --> 00:04:01.979 . Our partners to understand what you were doing and how you did it and, be able 00:04:01.979 --> 00:04:03.609 to replicate the success you had there. 00:04:04.209 --> 00:04:06.549 Can you tell me a little bit about the contest you were 00:04:06.549 --> 00:04:08.879 doing when I reached out to you? 00:04:10.389 --> 00:04:16.199 . Our goal was to gain Facebook interaction, and then also to gain more of a long 00:04:16.199 --> 00:04:18.259 term relationship through our email list. 00:04:18.269 --> 00:04:23.839 And so the intent was that they would like the Facebook page and then the link 00:04:23.849 --> 00:04:26.779 for our email list, join the email list. 00:04:27.164 --> 00:04:32.504 And accept, as a recipient email materials was required for them to 00:04:32.504 --> 00:04:34.614 be included in the contest drawing. 00:04:36.174 --> 00:04:38.334 What a great way to get that email list going. 00:04:38.544 --> 00:04:45.384 And I'm finding our email lists in Rocky Point are turning in tens of thousands 00:04:45.384 --> 00:04:49.944 of dollars of reservations for us each month and some months are better 00:04:49.944 --> 00:04:55.814 than others, but email marketing for reservations works surprisingly well. 00:04:57.239 --> 00:04:57.559 Yeah. 00:04:58.249 --> 00:04:58.989 Yeah, it does. 00:04:58.989 --> 00:05:02.799 And I know, today we're going to be talking a lot about social media and 00:05:02.799 --> 00:05:07.039 that aspect of the contest, and that has incredible value as well, because 00:05:07.039 --> 00:05:11.599 your presence is really dominant when people are looking in new 00:05:11.599 --> 00:05:13.179 markets, they look to social media. 00:05:13.279 --> 00:05:17.049 And so your presence being significant is important, but the email list, the 00:05:17.049 --> 00:05:19.049 dollar return on the email list is huge. 00:05:19.969 --> 00:05:26.859 So your contest, not only got people tied into you on social media, got tied 00:05:26.859 --> 00:05:29.909 into you on engagement and referrals. 00:05:30.974 --> 00:05:35.624 Also, you got to build an email list that helps generate revenue. 00:05:35.834 --> 00:05:36.784 So what a win. 00:05:37.634 --> 00:05:37.994 It was. 00:05:37.994 --> 00:05:42.494 And we did actually track the number of people that withdrew from the subscription 00:05:42.494 --> 00:05:47.114 of the email list after the contest, and there was only 13 in the first two weeks. 00:05:47.114 --> 00:05:51.294 We really expected quite a turn there, but there was only 13 individuals in the 00:05:51.294 --> 00:05:52.674 first couple of weeks that pulled out. 00:05:53.784 --> 00:05:58.204 That contest was a thousand dollar giveaway toward a lake 00:05:58.204 --> 00:05:59.964 stay at one of our properties. 00:06:00.474 --> 00:06:04.244 And we set a timeline for the contest and we did a Facebook 00:06:04.444 --> 00:06:06.444 live announcing the contest. 00:06:06.704 --> 00:06:10.414 And then one on the interim Giving it a little bit more pump up and then we 00:06:10.414 --> 00:06:17.134 promoted it and then we had the drawing live as well And so that was the process 00:06:17.154 --> 00:06:21.664 that we went through And the goal was to get as many people to like and engage 00:06:21.684 --> 00:06:27.904 with our page as possible And then of course have them watching because 00:06:27.934 --> 00:06:32.954 they were interested in winning that thousand dollars You know you mentioned 00:06:32.954 --> 00:06:38.844 in the pre show notes how a lot of people are looking to have followers, 00:06:38.964 --> 00:06:41.624 but the real goal is to have fans. 00:06:42.144 --> 00:06:45.544 And I think that means people who are actually engaging with you, 00:06:45.544 --> 00:06:46.944 but what does that mean to you? 00:06:48.564 --> 00:06:53.614 So a fan is somebody that talks about you to others. 00:06:54.154 --> 00:06:55.544 That's what our hope was. 00:06:55.544 --> 00:06:58.034 We wanted to be a part of the conversation. 00:06:58.564 --> 00:07:01.194 Not just a click, not just to share, but we wanted to be 00:07:01.194 --> 00:07:02.344 a part of the conversation. 00:07:02.344 --> 00:07:05.704 And by putting our 1, 000 out there and, instead of saying, Oh, here's 00:07:05.744 --> 00:07:10.854 100 or we wanted it to make it so that you can come during peak season 00:07:11.864 --> 00:07:14.914 and have at least half your trip paid for at one of our properties. 00:07:15.504 --> 00:07:16.994 And , so we want to make it big. 00:07:17.274 --> 00:07:21.514 And so by doing that, we wanted to be a conversation outside of Facebook. 00:07:22.109 --> 00:07:25.609 at the break room, in work, at the dinner table. 00:07:25.619 --> 00:07:26.949 We want to be the conversation. 00:07:26.959 --> 00:07:27.709 That's a fan. 00:07:27.719 --> 00:07:29.469 That's somebody that's talking about you. 00:07:30.029 --> 00:07:31.229 And that's what our goal is. 00:07:31.229 --> 00:07:33.059 And of course, talking about you positively. 00:07:33.759 --> 00:07:39.749 Our intent in the contest was to up level everybody that already liked 00:07:39.749 --> 00:07:43.759 our page and become part of their conversation, and then draw in new 00:07:43.779 --> 00:07:48.069 people that would like our page and bring us into the conversation. 00:07:49.749 --> 00:07:51.339 And you found a lot of success in that, right? 00:07:51.339 --> 00:07:53.639 Can you tell me a little bit about the results or maybe the 00:07:53.649 --> 00:07:55.459 ongoing momentum you've gained 00:07:56.369 --> 00:08:00.813 we were right at 1, 400 and , by the end of the contest we were over 1, 800 we 00:08:00.971 --> 00:08:04.215 wanted to gain total likes and that, that was a big part of what we did. 00:08:04.215 --> 00:08:07.195 But the other thing that's really cool, and it literally just happened 00:08:07.195 --> 00:08:10.255 yesterday, is we gained fans. 00:08:10.315 --> 00:08:12.495 And so . When somebody asks, where should we stay at the lake? 00:08:12.495 --> 00:08:15.375 I'm coming and I have 13 people, my grandparents, my kids. 00:08:16.135 --> 00:08:21.405 People that were in that contest, even people that didn't win tag us because 00:08:21.405 --> 00:08:26.615 they had a positive, exciting interaction with us on social media and it got 00:08:26.615 --> 00:08:28.325 them involved in what we were doing. 00:08:28.325 --> 00:08:30.305 And so that has been really. 00:08:30.585 --> 00:08:33.565 More than the numbers, that has been a huge gain. 00:08:33.575 --> 00:08:36.575 And of course, the winner, she tags us all the time. 00:08:37.105 --> 00:08:39.915 And she won't even experience her stay until I think she's 00:08:39.915 --> 00:08:41.475 coming in June, I believe. 00:08:41.775 --> 00:08:45.305 But she tags us all the time, both for vacations and for property 00:08:45.305 --> 00:08:46.895 management, vacation rental management. 00:08:46.945 --> 00:08:48.545 That interaction has been huge. 00:08:49.215 --> 00:08:54.125 20 percent gain in followers, but the followers were really 00:08:54.250 --> 00:08:57.190 the less important part of it, you got brand name recognition. 00:08:57.200 --> 00:08:58.950 You have people you're part of the conversation. 00:08:59.540 --> 00:09:02.400 People are tagging you, recommending you and just brought a lot 00:09:02.400 --> 00:09:03.560 of visibility to you, right? 00:09:04.270 --> 00:09:04.640 Yes. 00:09:05.150 --> 00:09:08.120 And that part, like I said, that was the goal. 00:09:08.120 --> 00:09:10.990 We had numbers I'm a comparative person. 00:09:10.990 --> 00:09:14.030 So I look at other vacation rental managers here at DeLake and how 00:09:14.030 --> 00:09:16.100 many, likes followers do they have? 00:09:16.200 --> 00:09:19.340 And there's one that was higher than us and we definitely want to 00:09:19.360 --> 00:09:20.700 continue to grow to their numbers. 00:09:20.700 --> 00:09:22.030 They've been around for 19 years. 00:09:22.070 --> 00:09:23.650 And so we want to grow to their numbers. 00:09:24.180 --> 00:09:28.520 But we also wanted to have the engagement and that's the piece 00:09:28.570 --> 00:09:31.690 that I think had the greatest value of anything is the engagement. 00:09:32.810 --> 00:09:36.660 So Pamela, you gave us five points to talk through when somebody's doing a contest 00:09:36.660 --> 00:09:40.610 on Facebook or social media, and we're just gonna go through them one by one. 00:09:41.230 --> 00:09:43.500 The very first thing you said was, Yes. 00:09:43.620 --> 00:09:46.550 And different means to stand out. 00:09:46.550 --> 00:09:49.360 And I, what I put in there is I like the ST approach. 00:09:49.360 --> 00:09:52.110 And this is just something that I strongly believe in, whether it's 00:09:52.140 --> 00:09:55.860 marketing or launching a business or Making it, making an impression. 00:09:56.340 --> 00:10:00.210 So you want to be the first, you want to be the best, or you want to be last. 00:10:00.750 --> 00:10:04.190 And I even use that in real estate transactions as a big part of 00:10:04.230 --> 00:10:06.750 what Mike and I have done together personally for a long time. 00:10:06.750 --> 00:10:09.950 And that's, I always tell that to my realtor when we're making an offer. 00:10:09.950 --> 00:10:11.980 If we're not the first, then we need to be the best. 00:10:11.980 --> 00:10:14.340 And if we're not one of those two, then I want to be the last one 00:10:14.340 --> 00:10:15.530 that comes in on their deadline. 00:10:16.005 --> 00:10:17.855 And it was the same with the Facebook. 00:10:18.375 --> 00:10:21.635 We couldn't be the first doing a contest necessarily. 00:10:22.155 --> 00:10:25.735 And the last is yet to be seen, but we could be the best. 00:10:26.045 --> 00:10:28.085 And the best was in that dollar amount. 00:10:28.265 --> 00:10:32.355 And it was a conversation for Mike and I to hit, are we really going to do 1, 000? 00:10:32.355 --> 00:10:34.565 That's a pretty big number to put out there. 00:10:35.035 --> 00:10:39.195 And so being the best contest as far as reward of what we had 00:10:39.195 --> 00:10:42.185 seen here at Lake the Ozarks, that's really where our mark was. 00:10:42.585 --> 00:10:45.755 And That was our goal is to, how are we going to stand out? 00:10:45.755 --> 00:10:50.575 We want to be the best offer in an online contest that we had seen and deliver that. 00:10:52.005 --> 00:10:59.515 And for number two, you said go live and be bold. 00:10:59.575 --> 00:11:01.565 Can you tell me what that means? 00:11:03.065 --> 00:11:08.040 So it means that Transparency. 00:11:08.990 --> 00:11:14.870 Facebook live is really that ultimate, I'm going to click go and record. 00:11:14.870 --> 00:11:15.920 And you're right there. 00:11:16.490 --> 00:11:20.130 And we really had not used live much here at the lake. 00:11:20.480 --> 00:11:26.500 As much as I have in other companies, because we don't have the comparables. 00:11:28.410 --> 00:11:32.190 that we see in other videographers and other real estate fields. 00:11:32.190 --> 00:11:37.890 And the videography work here in marketing is just beyond anything I've ever seen. 00:11:37.890 --> 00:11:41.310 And so I just haven't done the lives because what I have for equipment 00:11:41.310 --> 00:11:42.370 and what I could deliver doesn't. 00:11:43.810 --> 00:11:47.690 And so I looked at what can I deliver that would be unique. 00:11:49.275 --> 00:11:54.375 And in all honesty, putting my phone up in front of my face, in my backyard with the 00:11:54.375 --> 00:11:57.625 lake behind me and hitting go was unique. 00:11:58.455 --> 00:11:59.935 It didn't have the special lighting. 00:12:00.035 --> 00:12:01.605 It didn't have the drone. 00:12:01.915 --> 00:12:04.935 It didn't have all the special stuff, but it was just me. 00:12:04.985 --> 00:12:11.025 It was me personally talking to our audience and that was unique. 00:12:11.435 --> 00:12:15.995 And by bold, anything, anytime you're willing to hit go or hit start when 00:12:15.995 --> 00:12:21.025 you're doing a Facebook live, that's bold because Once you do that, it's live. 00:12:21.025 --> 00:12:22.205 It's out there on Facebook. 00:12:22.315 --> 00:12:25.465 Granted, you can choose whether to post it and whether to leave it out there 00:12:25.465 --> 00:12:29.435 for future people to see, but for that three minutes, that 10 minutes, that, 00:12:29.495 --> 00:12:33.655 however long you're there facing your audience on Facebook, there's no edit. 00:12:34.285 --> 00:12:37.845 It's right there and it's real and it's live and you're interacting with people. 00:12:37.845 --> 00:12:41.165 So that's really bold to do the Facebook Live. 00:12:41.545 --> 00:12:47.150 Algorithm wise, It also gains the most traction in perspective of how Facebook 00:12:47.230 --> 00:12:50.970 promotes the interaction of people at the time in which they're engaging. 00:12:51.560 --> 00:12:53.740 So it definitely gives you a push there too. 00:12:55.410 --> 00:12:58.600 I think one thing that you can't buy is authenticity. 00:12:58.650 --> 00:13:02.200 When you hit that go live button if you're an authentic person, 00:13:02.540 --> 00:13:03.830 people can't buy that, right? 00:13:03.870 --> 00:13:08.100 No camera in the world will make you quote unquote more authentic, 00:13:08.170 --> 00:13:11.290 and so I think playing to your strength of being authentic can. 00:13:12.015 --> 00:13:15.475 And personable obviously is working on that go live. 00:13:15.975 --> 00:13:19.935 So for number three, you said don't overthink it. 00:13:20.115 --> 00:13:23.705 And this is hard when you're, especially when you're going to 00:13:23.705 --> 00:13:27.255 go live or, you can put yourself out there . How did you do that? 00:13:27.285 --> 00:13:28.469 How did you not overthink it? 00:13:28.469 --> 00:13:29.374 Or did you overthink it? 00:13:29.874 --> 00:13:33.344 So originally we , had talked about doing this like it's a Black 00:13:33.354 --> 00:13:35.684 Friday ended up not doing it then. 00:13:36.079 --> 00:13:38.419 It's really what I was waiting for is I was trying to 00:13:38.419 --> 00:13:39.829 create some preemptive posts. 00:13:39.829 --> 00:13:41.809 I was trying to create some additional traction. 00:13:41.809 --> 00:13:45.749 I was trying to create something in in advance of launching. 00:13:46.739 --> 00:13:50.469 And time wise, we're property managers, vacation rental managers, 00:13:50.469 --> 00:13:51.599 and it was the holiday season. 00:13:51.709 --> 00:13:55.419 . I was just missing it . . I was delaying it because I didn't do the things 00:13:55.419 --> 00:13:56.849 that I thought would make it perfect. 00:13:57.309 --> 00:13:59.719 And I think perfect is a huge barrier. 00:14:00.219 --> 00:14:03.879 So when we did choose to launch, we were about 10 days off of our launch date. 00:14:03.909 --> 00:14:06.909 And if you think about it, 10 days at a thousand dollar contest, 00:14:06.929 --> 00:14:08.349 that's definitely a deterrent. 00:14:09.019 --> 00:14:13.699 So lesson forward definitely would be to start when we say we're going 00:14:13.699 --> 00:14:18.849 to start regardless of how prepared we believe we are and just jump 00:14:18.849 --> 00:14:21.679 in and gain from being present. 00:14:22.399 --> 00:14:23.339 , it's so hard. 00:14:23.414 --> 00:14:28.584 When you're getting ready to do something and the fear of it not being right, I 00:14:28.584 --> 00:14:31.644 think people are much more forgiving if you'll just go forward and do it. 00:14:31.814 --> 00:14:35.080 And I think we're our own worst critics when it comes to 00:14:35.710 --> 00:14:36.750 what we're putting out there. 00:14:37.000 --> 00:14:40.810 I don't think other people are so hypercritical that are, at 00:14:40.810 --> 00:14:42.620 least the kind of people that we want to be part of anyways. 00:14:43.280 --> 00:14:43.880 I would agree. 00:14:43.880 --> 00:14:49.690 I think no one looks at the end result the same way that I do, and their 00:14:49.690 --> 00:14:57.905 receipt of my intention is always more positive than The things that I left 00:14:57.905 --> 00:14:59.595 out they, they don't know the gaps. 00:14:59.625 --> 00:15:01.105 They don't know what it was missing. 00:15:01.505 --> 00:15:03.195 They only know what was delivered. 00:15:03.225 --> 00:15:07.615 And so , I'm the only one whose mind is there saying this wasn't there. 00:15:07.995 --> 00:15:09.105 It's not anyone else. 00:15:10.185 --> 00:15:12.015 That's actually really good advice. 00:15:13.205 --> 00:15:16.905 So for number four, you said plan for your budget. 00:15:18.425 --> 00:15:19.585 How do you plan for your budget? 00:15:21.825 --> 00:15:23.385 So this was a contest. 00:15:25.025 --> 00:15:29.585 Husband wife conversation, like I said, husband wife business, honey, I think 00:15:29.585 --> 00:15:30.905 we should give away a thousand dollars. 00:15:31.175 --> 00:15:37.265 And he's the tech person, and the conservative, might, he's no, I 00:15:37.265 --> 00:15:38.205 don't think that's a good idea. 00:15:38.205 --> 00:15:40.615 And so we had to look at it from a budget perspective. 00:15:40.655 --> 00:15:42.135 This was a marketing expense. 00:15:42.495 --> 00:15:47.335 And so what would we normally spend our commission here in our market is 20%. 00:15:47.335 --> 00:15:54.690 And so our cost in this situation is 800 so huge and what would 00:15:54.690 --> 00:15:56.710 we normally spend that money on? 00:15:56.720 --> 00:15:59.680 For us, that's about a couple months of a billboard. 00:15:59.690 --> 00:16:03.640 That's a full page ad, and when we spend that money. 00:16:04.485 --> 00:16:06.205 What do we expect in return? 00:16:06.235 --> 00:16:08.715 And so that's how we had to shift that because in the beginning, 00:16:08.715 --> 00:16:09.905 I'm like, let's have a contest. 00:16:09.905 --> 00:16:12.955 We're doing a giveaway and a giveaway sounds like literally a giveaway. 00:16:12.955 --> 00:16:14.565 You're not getting anything in return. 00:16:14.575 --> 00:16:18.385 But when we had to shift our mindsets, okay, this is an investment. 00:16:18.775 --> 00:16:22.085 This is marketing expense, and this is a marketing budget item. 00:16:22.295 --> 00:16:24.465 How does it compare to the return that we get? 00:16:24.475 --> 00:16:25.395 And is it measurable? 00:16:26.075 --> 00:16:27.765 And so we had to look at that. 00:16:28.035 --> 00:16:32.315 And make sure, okay, at this dollar amount, are we going to get back in 00:16:32.315 --> 00:16:34.755 return what we believe to be of value? 00:16:35.185 --> 00:16:38.385 The same return we get from that full page ad the same return we get 00:16:38.385 --> 00:16:42.275 from two months of the billboard and I would definitely say yes because 00:16:42.935 --> 00:16:47.365 while we get brand recognition from the billboard we get brand awareness 00:16:47.365 --> 00:16:53.175 we get validation we don't get fans Billboards aren't going to create fans. 00:16:53.725 --> 00:16:58.025 And that was our goal was to create a different type of engagement 00:16:58.035 --> 00:16:59.395 with the people who are aware. 00:17:00.395 --> 00:17:00.795 Yeah. 00:17:02.245 --> 00:17:10.605 So for number five, you had have a plan for social media posting and engagement 00:17:11.345 --> 00:17:13.125 before launching the promotion. 00:17:14.475 --> 00:17:16.105 Tell me what that plan looks like. 00:17:16.155 --> 00:17:18.515 What should we be thinking about when we're saying, what is 00:17:18.515 --> 00:17:20.305 our social media posting plan? 00:17:22.265 --> 00:17:26.205 ? So when when the contest caught your attention and you reached out to me, 00:17:26.205 --> 00:17:31.615 this was part of it that I really felt was important to share because leading 00:17:31.615 --> 00:17:35.515 up to the contest and all of the thought that went into that was great. 00:17:35.535 --> 00:17:38.755 But then if we forget to post or if we don't post or if we 00:17:38.755 --> 00:17:44.005 don't share, if we aren't engaged after we get all of those people. 00:17:44.440 --> 00:17:48.540 To our site, then really that thousand dollars was a poor spent. 00:17:49.270 --> 00:17:54.640 And so looking at what type of posts are we going to make and having 00:17:54.640 --> 00:17:58.170 a calendar of what type of posts you're going to make is always a good 00:17:58.170 --> 00:18:00.490 action plan in full transparency. 00:18:00.520 --> 00:18:03.860 This is not my strength. 00:18:04.340 --> 00:18:08.770 I am a more spontaneous share person on media. 00:18:09.330 --> 00:18:12.200 And it is beneficial for someone like me. 00:18:12.200 --> 00:18:13.630 I think you need to know your strengths. 00:18:14.210 --> 00:18:18.360 It's beneficial for someone like me that at those times when I'm feeling 00:18:18.360 --> 00:18:23.440 spontaneous to put in five or six posts and Post date them like you can do on 00:18:23.460 --> 00:18:28.070 Facebook Instagram and post bait post date them so that they launch accordingly 00:18:28.810 --> 00:18:34.170 Or to have somebody else that has the content for you Again, this is speaking 00:18:34.170 --> 00:18:38.430 to me and my nature but just knowing that you're going to have a deliverable 00:18:38.430 --> 00:18:42.920 there to validate that their decision to like and engage with your page 00:18:42.920 --> 00:18:45.930 was good, that, that is their intent. 00:18:48.360 --> 00:18:52.660 , so Pamela, you something you said that you had to be comfortable with posting 00:18:52.710 --> 00:18:54.780 About where you were in your journey. 00:18:55.360 --> 00:18:59.930 I think that's, that sort of ties into another part of this, where 00:18:59.930 --> 00:19:04.680 you're discussing that a lot of other companies or, companies in 00:19:04.680 --> 00:19:07.220 your market are putting on this. 00:19:08.265 --> 00:19:14.625 High production video and, and media going out and you had to 00:19:14.635 --> 00:19:15.915 get real comfortable with that. 00:19:16.525 --> 00:19:21.345 Was there something that you may have came to realize or was there something that 00:19:21.345 --> 00:19:26.265 helped you just get past it and get on with it and produce and put it out there? 00:19:26.945 --> 00:19:33.085 I was gaining nothing by waiting until I had what they had. 00:19:34.665 --> 00:19:37.025 There was no gain during that time frame whatsoever. 00:19:37.785 --> 00:19:44.395 And I despise stagnant times. 00:19:45.155 --> 00:19:47.365 So that really was the inspiration. 00:19:47.805 --> 00:19:50.625 There was not time to bring in a videographer. 00:19:50.625 --> 00:19:51.705 There was not time. 00:19:52.215 --> 00:19:55.345 Our resources, we're an incredibly quickly growing company, our 00:19:55.345 --> 00:19:56.615 resources are going elsewhere. 00:19:56.935 --> 00:20:00.355 To invest in the budgets, I talked to them, what's your budget? 00:20:00.365 --> 00:20:01.095 How does this work? 00:20:01.095 --> 00:20:02.835 And it just, it's not reachable for us. 00:20:03.195 --> 00:20:06.685 And so what we delivered is where we are at. 00:20:06.975 --> 00:20:10.995 And once I was comfortable with that, then the gain was there too. 00:20:11.665 --> 00:20:13.375 Be comfortable with where you're at. 00:20:13.455 --> 00:20:17.545 I think that's really good advice, not just in business, but also in life maybe. 00:20:18.405 --> 00:20:22.575 Yeah, and those companies that use all of the fancy videography, 00:20:24.015 --> 00:20:25.295 they refer to us all the time.. 00:20:26.725 --> 00:20:28.745 So apparently we're good enough for them. 00:20:29.395 --> 00:20:31.605 . Apparently the authenticity paid off. 00:20:32.985 --> 00:20:36.425 , Pamela, what's your favorite line Credo? 00:20:39.080 --> 00:20:42.430 . So owning the relationship I will build a professional relationship 00:20:42.440 --> 00:20:53.100 that transcends business that has been who I am and what I do how I 00:20:53.100 --> 00:20:56.520 define myself probably for decades. 00:20:57.470 --> 00:21:02.840 And when people say, gosh, how did You know how did you do this business? 00:21:02.840 --> 00:21:06.880 How did you achieve, when they're looking at the positives and they said, how did 00:21:06.880 --> 00:21:13.820 you, that would be the core of it is that while the business was the fruit, 00:21:15.600 --> 00:21:17.090 the relationships were the foundation. 00:21:18.565 --> 00:21:22.395 And sometimes I think we think of it the other way around and the business 00:21:22.395 --> 00:21:25.505 is the foundation and the relationships are the fruit and you gain the 00:21:25.505 --> 00:21:26.905 relationships through the business. 00:21:26.905 --> 00:21:31.015 But I really feel that the relationships are the foundation and the business 00:21:31.085 --> 00:21:34.455 blooms because of the relationships. 00:21:35.015 --> 00:21:36.365 So I really love that. 00:21:38.055 --> 00:21:38.825 I'm writing that down. 00:21:40.375 --> 00:21:42.665 I'm writing that down as we're doing this podcast. 00:21:42.705 --> 00:21:47.445 Relationships are the foundation and the business is the fruits. 00:21:48.195 --> 00:21:48.795 Did I say that right? 00:21:49.395 --> 00:21:49.905 Yes. 00:21:50.115 --> 00:21:50.595 Yes. 00:21:51.010 --> 00:21:52.120 The business grows. 00:21:52.535 --> 00:21:53.505 That's what blossoms. 00:21:53.985 --> 00:22:00.775 I think we put so much time into building the business and then as the 00:22:00.775 --> 00:22:06.375 relationships form, we see those as oh, that's the benefit, that's the 00:22:06.375 --> 00:22:11.765 fruit, that's the but I think those that focus on the relationships first 00:22:12.075 --> 00:22:13.395 can build any business they want. 00:22:14.325 --> 00:22:17.655 It's so inspirational and I think I'm going to end with that what a 00:22:17.655 --> 00:22:21.765 great way to end a podcast . Thank you so much for coming on Pamela. 00:22:21.945 --> 00:22:22.965 I so appreciate you. 00:22:23.025 --> 00:22:24.205 It's the CosaCasts! 00:22:24.465 --> 00:22:26.025 We're so luxurious! 00:22:26.035 --> 00:22:27.175 The CosaCasts! 00:22:27.205 --> 00:22:28.935 They all want to be us! 00:22:29.265 --> 00:22:29.945 The CosaCasts! 00:22:29.995 --> 00:22:31.695 Just don't call in an Airbnb! 00:22:31.695 --> 00:22:32.752 Okay? 00:22:32.752 --> 00:22:35.935 It's the CosaCasts! 00:22:35.985 --> 00:22:38.835 We've got Orange Credo! 00:22:38.835 --> 00:22:39.005 The CosaCasts! 00:22:39.005 --> 00:22:39.885 Our company's NATO!