CIM Marketing Podcast

Catalyst Issue 4 review.

This podcast will:
• Explore the secrets of the high street brands that are fighting back against e-commerce
• Ask why perfectly legal products such as sex toys are becoming unmarketable
• Examine why brands are still tone deaf to cultural differences

Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek Walker, Founder, Brown and Browner Advertising

Recorded: Thursday 17 October 2019 12:00 BST

Show Notes

Catalyst Issue 4 review.
This podcast will: 
• Explore the secrets of the high street brands that are fighting back against e-commerce
• Ask why perfectly legal products such as sex toys are becoming unmarketable
• Examine why brands are still tone deaf to cultural differences 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek Walker, Founder, Brown and Browner Advertising 
Recorded: Thursday 17 October 2019 12:00 BST

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.