Web Masters

Marshall Brain shares the story of building HowStuffWorks, a popular media brand that helped people learn about the world around them.

Show Notes

The Internet has always been a place to learn about new things. But, in the early days of the Web, one writer took that opportunity for learning to an extreme by creating an entire website devoted to explaining how stuff works. His name is Marshall Brain, and he named his website -- quite appropriately -- HowStuffWorks.com.

HowStuffWorks became a popular online destination for people to learn about the inner works behind everything from internal combustion engines to water towers. It eventually expanded from the Web into books, magazines, TV shows, and even podcasts. In fact, even now it remains a popular infotainment websites.

On this Web Masters episode, Marshall shares the story of building and growing HowStuffWorks, from writing his first article to leading the company to a successful acquisition.

For a complete transcript of the episode, click here.

What is Web Masters?

Web Masters is an original podcast that explores the history of the Internet through the stories of some of its most important innovators. In each episode, host Aaron Dinin, a serial entrepreneur and digital media scholar, talks with Internet entrepreneurs who created important websites, tools, services, and features. Some are hugely popular, some you’ve never heard of, and all of them have impacted everything you do online. You’ll get a behind-the-scenes look at how the Internet has enabled -- and continues to create -- some of the greatest business opportunities in history from the people who have proven they know how to build successful Internet businesses.