In this episode, Valentina and I chat about how OakNorth began their marketing on a tight budget, why they decided to focus on earned and owned marketing activities and the benefits of focusing on targeted PR.
Show Notes
In this episode I’m chatting with Valentina Kristensen, Director of Growth and Communications at OakNorth. Valentina has helped grow OakNorth to the billion dollar company it is today, is a founding editorial board member of Influencer magazine and is a self-professed fintech nerd.
What is OakNorth? OakNorth is a UK bank that provides fast, flexible and accessible debt finance to fast growing businesses. It’s been nominated the fastest growing business in Europe by the Financial Times, has lent over £5bn to hundreds of UK businesses and has been turning a profit since 2017. It is currently valued at $2.8bn dollars.
OakNorth: https://www.oaknorth.co.uk/
Follow Valentina Kristensen on LinkedIn: https://www.linkedin.com/in/valentinakristensen/
This episode is brought to you by VC Innovations.
VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more.
What is Market Like a Fintech?
Market like a Fintech is a podcast on a mission to find out what marketing strategies and tactics the top Fintech companies in the industry use to acquire real customers, build a brand and grow revenue.