{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Natalie\r",
      "startTime": 0,
      "endTime": 375.21
    },
    {
      "title": "- The “stress spiral” at work\r",
      "startTime": 375.21,
      "endTime": 487.21
    },
    {
      "title": "- How to stop the stress spiral and decide what’s most important to work on\r",
      "startTime": 487.21,
      "endTime": 604.21
    },
    {
      "title": "- Natalie’s marketing framework: Unique + Valuable\r",
      "startTime": 604.21,
      "endTime": 672.21
    },
    {
      "title": "- Examples of creating a unique and valuable marketing framework\r",
      "startTime": 672.21,
      "endTime": 782.21
    },
    {
      "title": "- Why having a framework works\r",
      "startTime": 782.21,
      "endTime": 949.21
    },
    {
      "title": "- Step #1 of saying “No”: Ask the Why\r",
      "startTime": 949.21,
      "endTime": 1120.88
    },
    {
      "title": "- Step #2 of saying “No”: Swap it out\r",
      "startTime": 1120.88,
      "endTime": 1246.88
    },
    {
      "title": "- Step #3 of saying “No”: \"Let’s experiment with it\"\r",
      "startTime": 1246.88,
      "endTime": 1420.88
    },
    {
      "title": "- Small ways to say “No”\r",
      "startTime": 1420.88,
      "endTime": 1789.88
    },
    {
      "title": "- Natalie’s weirdest ask she’s received (and had to say no to)\r",
      "startTime": 1789.88,
      "endTime": 1851.88
    },
    {
      "title": "- How to know you need to get better at saying no\r",
      "startTime": 1851.88,
      "endTime": 1909.88
    },
    {
      "title": "- Giving context and rationale when saying yes\r",
      "startTime": 1909.88,
      "endTime": 1959.88
    },
    {
      "title": "- How to get your team to think with a marketing mindset and actively bring ideas to you\r",
      "startTime": 1959.88,
      "endTime": 2027.88
    },
    {
      "title": "- Teaching the “yes/no” framework: How does it play out when your team uses your own tricks on you?",
      "startTime": 2027.88,
      "endTime": 2192.2
    }
  ]
}