Make Marketing Suck Less for Expertise-Driven Solo Businesses

 If you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight.  Much of that advice is conflicting, and it also leaves you feeling like you need to be everywhere on all the platforms to grow your business.  And that's tough, especially as a solo business owner who is juggling so much client delivery, and sales, on top of all the marketing you should be doing.  In this episode, we are doing something a little bit different. I'm sharing with you a roundtable I facilitated that brought together three experts, Diann Wingert, Pauline Wiles, and Elise Enriquez, to discuss their challenges around overmarketing, and how they are learning to do less marketing, but do it better.  Tune in to identify where you're overdoing it when it comes to marketing and how to right-size your own marketing strategy. Because one of the insights that I had from this discussion is that overmarketing can also lead to overgiving, and that has impacts on your business.  We'll also cover the difference between being a creator versus being a business owner and how that impacts your approach as well. Whether you need help letting go of certain tactics or just want to dial in your own strategy, this discussion provides valuable insights for you, the solo business owner, looking to streamline your efforts. In this episode we'll discuss: The pressures and challenges of overmarketing How to let go of unproductive marketing strategies The difference between being a creator vs a business owner  Boundaries in content creation and marketing How to find clarity in marketing and business strategies  

Show Notes

 If you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight. 

Much of that advice is conflicting, and it also leaves you feeling like you need to be everywhere on all the platforms to grow your business. 

And that's tough, especially as a solo business owner who is juggling so much client delivery, and sales, on top of all the marketing you should be doing. 

In this episode, we are doing something a little bit different. I'm sharing with you a roundtable I facilitated that brought together three experts, Diann Wingert, Pauline Wiles, and Elise Enriquez, to discuss their challenges around overmarketing, and how they are learning to do less marketing, but do it better. 

Tune in to identify where you're overdoing it when it comes to marketing and how to right-size your own marketing strategy. Because one of the insights that I had from this discussion is that overmarketing can also lead to overgiving, and that has impacts on your business. 

We'll also cover the difference between being a creator versus being a business owner and how that impacts your approach as well. Whether you need help letting go of certain tactics or just want to dial in your own strategy, this discussion provides valuable insights for you, the solo business owner, looking to streamline your efforts.

In this episode we'll discuss:

  • The pressures and challenges of overmarketing

  • How to let go of unproductive marketing strategies

  • The difference between being a creator vs a business owner 

  • Boundaries in content creation and marketing

  • How to find clarity in marketing and business strategies

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)