The Ecommerce Insights Show

Jon MacDonald, our CEO, talks about the downside of "do it yourself" conversion optimization and why this is one case where it's almost always better to consult with an expert before trying to tackle problems on your own.

Show Notes

When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues.

While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing more problems. It's not uncommon for brands to try the "do it yourself" approach for a month or two and then come back to us looking for help, because they aren't seeing results or they've unintentionally made things worse.

In this episode, we talk about the downside of DIY conversion optimization and suggest an alternative approach that can help protect both your budget and your long-term business performance.

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What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…