Sam is a high stakes communication expert, specialising in media and corporate communications and crisis management. Leveraging over 30 years’ experience in assisting clients to build credibility, conquer crises, protect personal and business reputation, and become better communicators.
We discuss proactive crisis management, the importance of authentic communication, and the challenges and rewards of being a small business owner. Sam give us some insights into the Optus failed communication strategies, that fell short of the public’s expectations following their recent data breach and service outage crises – and how your business can avoid the same fate.
Sam is the Managing Director of Media Manoeuvres, an Australian-based media and communication training and consulting firm. Specialising in strategic media spokesperson training, stakeholder communication skills training, crisis management consulting, and royal commission and government enquiry training.
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What is The Anti-Failure Podcast?
Successful CEOs, founders and entrepreneurs are unanimous on one thing - there is no success without failure. Failure is to be embraced as it teaches us much more than success ever can.
The Anti-Failure Podcast shares the stories of Australian small businesses and the people behind them, who have faced and embraced failure in order to succeed. Enduring not only despite failure, but because of it. We will unpack the tools, tactics and traits that helped them to emerge victorious, paving the way for other Aussie small businesses.