Product Growth Stories

How AI Cut Unplanned Maintenance by 30% for This $40B Manufacturing Company Most B2B SaaS companies miss 60% of their pipeline by treating outbound sales like a numbers game. Here's the account-based approach that generated $2.8M in new deals. Featuring PatrickRutkowski, Founder of Pipeline Acceleration — who built and scaled enterprise sales teams for multiple $50M+ SaaS companies. Jean-Michel and Patrick reveal why cold calling hundreds of prospects kills enterprise deal velocity, the 5-step account-based marketing framework that turns cold outreach into warm conversations, and how focusing on just 50 target accounts generated more qualified pipeline than 500 spray-and-pray sequences. šŸŽÆ Why 50 targeted accounts beat 500 cold sequences every time šŸ’° The 5-step framework that generated $2.8M in enterprise deals šŸ“Š Account-based marketing doubled their close rates in 6 months šŸ”„ How to coordinate sales and marketing for enterprise accounts šŸ“ˆ Why enterprise sales velocity increases when you contact fewer people ā±ļø 00:00 The pipeline problem most SaaS founders ignore 04:22 Why traditional outbound fails for enterprise deals 09:15 The 5-step account-based marketing framework 15:30 Coordinating sales and marketing for target accounts 21:45 Results: $2.8M in new enterprise pipeline 26:10 Implementation timeline and team structure šŸ”„ Ready to add $1M in new revenue to your B2B company this year? Apply to Scale šŸ‘‰ https://www.rapidproductgrowth.com šŸ”— Website: https://www.rapidproductgrowth.com šŸ”— Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #B2BSales #EnterpriseSales #SaaS #RapidProductGrowth #AccountBasedMarketing

What is Product Growth Stories?

Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it.

Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR. Each episode features real conversations with founders who've successfully scaled their companies, sharing the exact strategies, pivots, and lessons that drove their growth.

Hosted by Jean-Michel Moreau, CEO of Rapid Product Growth, a growth expert with 20+ years of experience in tech and SaaS companies. He helps founders scale using the Massive Feedback Method - a scientific approach to sustainable growth without burning cash on failed hires or ineffective agency relationships.

Subscribe for actionable insights on:
šŸš€ Breaking through revenue plateaus
šŸ”¬ Scientific approach to user acquisition
⚔ Growth engineering systems
šŸ“ˆ Market optimization strategies
šŸ’” Founder scaling stories

Book a call with us http://freegrowthsession.com to implement these strategies in your business.