Humans of Agriculture

Courtenay DeHoff, aka the Fancy Lady Cowgirl, is in Australia for the National Cutting Horse Association Futurity event. Thanks to our friends over at The Regional PR Co, we've managed to bring her into The Commons in Sydney to share her story with our Aussie audience.

In this conversation we explore her upbringing as a local Kansas cowgirl, when the opportunity came to explore career pathways she was drawn to the bright lights and opportunity of Television.
Her life now has taken her full circle, with a skillset incredibly unique and an outlook that's positive for the Agriculture sector, Courtenay is shaping the narrative that Agriculture is diverse, it is inclusive and no matter who you are or where you're from, you can pursue a career in this incredible sector.

We also talk about:
  • the courage to embrace her inner cowgirl
  • her mission to welcome others into the cowgirl/cowboy lifestyle
  • The importance of pursuing your true calling
  • The influence of pop culture on the perception of agriculture and the challenges and opportunities if the industry embraces it

Chapters:
00:00 The Journey of the Fancy Lady Cowgirl: Embracing Authenticity and Identity
08:37 Returning to Agriculture: Values, Work Ethic, and Lifestyle
14:41 The Impact of Storytelling in Agriculture: Shaping Narratives and Impacting Change
20:44 Embracing the Cowgirl Spirit: Identity and Empowerment
25:20 The Importance of Sharing the Story of Agriculture
30:06 Challenges and Opportunities in Agriculture


{{Courtney DeHoff}}, Fancy Lady Cowgirl, agriculture, Kansas, television, mainstream media, storytelling, authenticity, courage, identity, lifestyle, career, values, work ethic, agriculture stories, agriculture, cowgirl spirit, empowerment, storytelling, popular culture, challenges, perception, mental health, opportunities

Podcast Partner: Rabobank Australia
Do you have a passion and interest in agriculture?
Applications are now open for Rabobank’s award winning graduate program for positions in a range of business areas including; rural banking, sustainability, risk management, banking operations, technology, business transformation, finance, and legal.
 
As a purpose-lead organisation, graduates can feel good knowing they are joining an agri leader making a difference in Aussie farming and rural communities.
 
All successful graduates will spend time at one of Rabobank’s 61 branches in Australia – Dalby, Moora, Shepparton, Tamworth and Toowoomba to name a few. Beginning with a formal 18-month graduate program, kicking off in February 2025, graduates will have the opportunity to participate in business rotations, tailored for each graduate, enabling them to spend time across the bank’s operations, working with a wide range of teams, where they will learn from and gain invaluable experience.
 
Applications close Friday 23rd August. Visit Rabobank.com.au to learn more.

Creators & Guests

Host
Oli Le Lievre

What is Humans of Agriculture?

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.