Parker Brook is a veteran of Big Food, helping bring an array of household-name brands to countless consumers around the world. While working for one of the world’s largest food conglomerates, he hoped to have the opportunity to create change from within; however, it became apparent that profit would always being the driving force behind every decision.
He knew there was a better way. That’s when Parker branched off on his own, launching Lovebird Foods as an alternative to ultra-processed breakfast foods. Tune in as Eva and Ed talk with Parker about his journey to build a better cereal.
Some key takeaways from the episode:
- How Parker’s background in Big Food led to him questioning what food actually is (2:13)
- What it actually takes to launch a food company from the ground up (5:32)
- Why clean ingredients matter to Parker (hint: they’re better for the planet as well as for our bodies) (10:13)
- What the term ultra-processed means in food production (13:34)
- Parker’s thoughts on making healthy food more accessible for families around the world (17:33)
- Why eating healthy can actually cost you fewer dollars as well as fewer calories (19:52)
- Why Parker has committed to donating 20% of Lovebird’s profits to fight childhood cancer — and how that pledge holds him accountable (21:02)
- Inquiring minds want to know: Parker reveals the top industry secret involved in making cereal shapes (37:26)
What is The Beyond Capital Podcast?
Tune into the Beyond Capital Podcast to discover how the C-Suite thinks about social impact as a business grows. Learn about how social values and causes integrate into a company's operations, product, culture - and ultimately - its success.
Eva and Ed have built, scaled and sold companies worth millions. We are active early-stage investors with more than 20 current investments. We sit on private and public-company boards, and we believe strongly in business as a force for good.
From the CEO of a company serving two and a half million healthy school meals a week to one of the world’s first and most successful recycling entrepreneurs, in each episode our candid conversations show how and why profit can be married with purpose. Inspiring leaders will articulate their philosophies and share the mark their business will leave on the world. You will be inspired by these stories to explore your own possibilities for social impact because money and meaning can co-exist!