Out of the Hourglass

Halfway through 2026, what's actually moving the needle in marketing and what's just noise? David Kryszczak, Founder & President of Spartan Digital, joins the show for a mid-year reality check on AI, search behavior, and where trades businesses should be spending (and not spending) their marketing dollars. From AEO and "robots tricking robots" to the return of direct mail and the truth about AI voice agents, David breaks down what's working, what's hype, and how to keep your business visible no matter how fast the algorithms change.

Creators and Guests

Host
Molly Nolan
Marketing & Program Manager at Nolan Consulting Group, a Coaching & Consulting firm focused on the Trades Industry.

What is Out of the Hourglass?

Out of the Hourglass, presented by Nolan Consulting Group, is here to help Small Business Owners and Contractors alike visualize their goals, develop their team & build sustainable growth. You'll hear from our panel of NCG Coaches on a variety of topics, guest speakers from top industry resources, Business Owners sharing best practices and a focus on strategies across sales, marketing, business planning, human resources and more. We're here to take you "out of the hourglass" and reach YOUR Summit.