We’ve all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, community and exclusive access to products.
IPSY’s merchandising team plays a central role in bringing the brand promise to life. Led by Chief Merchandising Officer Kristy Westrup, the merch division tests more than 8,000 products per year to curate the best assortment for customers. During this week’s Retail Remix, we dig into this process, as well as:
- How merchandising collaborates with marketing to create compelling content that drives member acquisition and retention;
- How the team applies social media insights and other data points to constantly keep a pulse on what’s trending; and
- How the team integrates customer feedback consistently to refine assortment and expand into new brands and categories.
RELATED LINKS
- Learn more about IPSY
- Read how other companies are reimagining subscription commerce
- Connect with Kristy on LinkedIn
Kristy’s colleagues from IPSY will dig deeper into the brand’s membership model during the Retail Innovation Conference & Expo. Click here to get your ticket and get more tactical tips from her and other forward-thinking executives!
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.