The Health Marketing Daily | Lebensmittelrecht: Ministerium kippt Anreicherungsregel | This common vitamin deficiency becomes far | Laird Superfood Sales Soar 244% as

The Health Marketing Daily — August 15, 2026 In this episode: • Germany's federal ministry has overturned a key nutrient fortification rule for food supplements and fortified foods — a direct regulatory shock for brands selling into the German market. • A large study of over 5,500 adults finds that vitamin D deficiency combined with abdominal obesity dramatically amplifies health risk — giving supplement brands a powerful, evidence-backed dual positioning story. • Laird Superfood has posted 244% sales growth by executing a deliberate platform strategy built on acquisitions and retail expansion — a masterclass in how functional food brands can scale beyond a single hero product. • Italian confectionery giant Ferrero is acquiring US better-for-you breakfast brand Purely Elizabeth, signalling that even traditional indulgence companies are now buying their way into the health and wellness food space. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.