A Few Good Leads: Sales and Marketing Can't Handle the Truth — James Buckley, Sell Better

Show Notes

Sales and marketing have been at odds with each since the dawn of business. But it’s 2023, for goodness sake! Wouldn’t you think it’s enough already? 

@James Buckley joins host Scott Logan to make a great point: With a few changes and a little more humanity, we might just alleviate the tension between the two—an unprecedented moment in history.

James is the host and Sales Content Creator at Sell Better, the go-to sales training for top sales forces to become the best sellers in the room.

Key Points 

1. “Dear, Marketing, Please clean your data. We’re tired of looking through 30 ‘leads’ with [e-mail].” —Love, Sales
2. “Dear, Sales, You missed an opportunity to plug the product in your cold call I was listening in on.” —Love, Marketing
3. Sales and marketing don’t have to like each other, but they do have to be human and understand each other if they want the company to succeed.

Connect with James on LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

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