Appreciating Culture Through Fashion: Ritika and Niki Shamdasani, Co-Founders of Sani

Neha speaks with Ritika and Niki Shamdasani, co-founders of Sani, about starting a business with family, honoring cultures authentically, and entrepreneurship as a “series of small steps.”

Show Notes

Host Neha Sampat, CEO of Contentstack, and Ritika and Niki Shamdasani, sisters and co-founders of Sani, get together over a glass of wine and discuss starting a business with family, honoring cultures authentically, and entrepreneurship as a “series of small steps.”

 

Sani is a South Asian-inspired fashion brand with thoughtfully designed and culturally inspired clothing.

Neha, Ritika, and Niki discuss:

• Overcoming conflict when working with family
• Cultural appreciation through education
• Navigating the “seasons” of entrepreneurship  
• Creating compelling content to engage your audience
  
  

The Dreammakers enjoyed a glass of wine while they talked: Domaine Roux Pere & Fils Santenay Beaurepaire Premier Cru 2018. It’s a Pinot Noir from Burgundy, France with aromas of rose petals, violet, red fruits and a hint of licorice. 

 

Other show notes:

• Any song by Drake or Taylor Swift is Ritika’s wake up song. Kangna Tera Ni by Dr Zeus is Niki’s.
• How I Built This is Ritika’s recommendation for her 19-year-old-self
• Chameleon Caramel Cold Brew is Ritika’s drink recommendation. Niki recommends Matcha.
  
  

Follow Host Neha Sampat on LinkedIn and @nehasf

Follow Guests Ritika Shamdasani on LinkedIn and Niki Shamdasani on LinkedIn and @sani_sisters

Follow @Contentstack

Follow @sanisisters on TikTok

What is Dreammakers with Neha Sampat?

Candid conversations between trailblazing women that will change the way you see success, purpose, and what it takes to bridge the two. Hosted by Neha Sampat, three-time tech founder and CEO known for building successful companies that are great places to work. She's also a sommelier so expect some wine education, too.