This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling.
TOPICS DISCUSSED IN TODAY’S EPISODE
- What is Maker Wine
- Working with 15 different wineries
- Calculating order economics
- Business school benefits vs cons
- Finding the right co-founder
- How to scale
- Getting conviction up front
- Applying b2b tactics to d2c
- Timing
Resources:
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What is The Shopify Growth Show?
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.