The Engage For Good Podcast with Alli Murphy

Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in _Brandraising_ — a proven approach to fundraising that puts the focus on marketing, branding, and communications.

On the show, Megan, Sarah, and Joe discuss:


- Speaking of brands: Where did Big Duck come from?
- Why branding is important for nonprofits.
- Sarah's definition of "Branding".
- What do you need in place before you go through a rebrand?
- How Big Duck tracks the ROI of a rebrand with its clients.
- How communications isn't decorative for a nonprofit - it's a workhorse!
- How to get the key people on board within your organization for a rebrand. And the main difference between a nonprofit and a for-profit rebrand.
- Where does social media fit into a nonprofit's communications strategy?
- What stands in the way of a successful nonprofit rebrand?
- In 2017, will we see more nonprofit content brands (i.e. nonprofits that prioritize communications)?

**Links & Notes**


- [Big Duck](http://www.bigducknyc.com/ "Big Duck")
- _[The Rebrand Effect](http://www.bigducknyc.com/rebrandeffect "The Rebrand Effect [EBOOK}")_
- [Sarah Durham on Twitter](https://twitter.com/bigducksarah "Sarah Durham on Twitter")
- [Brandraising](https://www.amazon.com/Brandraising-Nonprofits-Visibility-Through-Communications/dp/0470527536?tag=rashpixel_mwl-20)
- [Cleveland Clinic's Health Essentials](https://health.clevelandclinic.org/ "Cleveland Clinic's Health Essentials")
- Check out the podcast _This Old Marketing_ (last ten minutes of the show) for the story on UK National Trust Magazine

Show Notes

Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in Brandraising — a proven approach to fundraising that puts the focus on marketing, branding, and communications.

On the show, Megan, Sarah, and Joe discuss:

  • Speaking of brands: Where did Big Duck come from?
  • Why branding is important for nonprofits.
  • Sarah's definition of "Branding".
  • What do you need in place before you go through a rebrand?
  • How Big Duck tracks the ROI of a rebrand with its clients.
  • How communications isn't decorative for a nonprofit - it's a workhorse!
  • How to get the key people on board within your organization for a rebrand. And the main difference between a nonprofit and a for-profit rebrand.
  • Where does social media fit into a nonprofit's communications strategy?
  • What stands in the way of a successful nonprofit rebrand?
  • In 2017, will we see more nonprofit content brands (i.e. nonprofits that prioritize communications)?

Links & Notes 

What is The Engage For Good Podcast with Alli Murphy?

Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!