In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.
Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He talks about his focus on e-commerce and the blend of copy and design needed for success. Plus, Josh gives practical tips for managing overwhelm and staying focused, like his mental desk exercise for prioritizing tasks.
Tune in for valuable insights on growing your business through email marketing, the challenges of entrepreneurship, and the importance of continuous learning and seeking advice.
Unpacking this episode min by min:
05:12 What is Email Marketing?
10:03 The Value of Email Marketing
16:00 Overcoming Hesitations and Starting Email Marketing
25:58 Email Marketing for E-commerce Success
33:19 Building Relationships through Email
36:24 The Unique Combination of Copy and Design in E-commerce Email Marketing
38:35 From Childhood Entrepreneurship to Starting a Business
52:22 The Challenges and Commitment of Building a Business
59:54 Selling: A Key Aspect of Business Success
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Tandem Works Team:
Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com
What is Riding Tandem?
Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed.
Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.