The FMCG Marketing Daily — June 27, 2026

The FMCG Marketing Daily — June 27, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio. • Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spanish market, marking a significant category extension move for one of FMCG's biggest confectionery players. • The founders of Nütrl — the RTD brand acquired by AB InBev — are now backing a challenger tequila label, signalling where smart spirits entrepreneurs think the next category disruption is coming from. Fun fact: The color red on food and beverage packaging has been shown in multiple retail studies to increase perceived sweetness by up to 10-12% — meaning consumers literally taste products differently based on pack color alone, with no formula change. Coca-Cola's dominance of red in the cola category isn't just brand equity; it's actively shaping how millions of people experience the product's flavor before a single sip. Hosted by Marco and Klara.

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.