Course Lab: Lessons from Successful Online Course Creators

We may know that it’s vital to pilot our courses, but how can we get the most out of that initial testing? That’s what Ellen Finkelstein, founder of Change the World Marketing, set out to discover. Tune in to hear her unique approach to course piloting.

Show Notes

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Ellen Finkelstein is the founder of Change the World Marketing, a company that helps experts learn to share their knowledge through online products and courses. After using her own four-point process successfully for years, she decided to teach others how to do the same.

     In this episode, Danny, Abe and Ellen cover a lot of ground from initial idea to launch, honing in on a framework for simple but clever beta testing. If you’re looking to create a new course or a new iteration of an existing one, this episode will get your creative juices flowing.

In this episode we discuss:
  • Ways to help course participants implement and apply what they’re learning.
  • Coaching participants through time management and making progress on the course.
  • Creating a course from the perspective of participants' lives and schedules.
  • Smart ideas for piloting a course.
  • Danny and Abe’s debrief.


“The unusual part of it was how I tested my course, not the actual course itself.”
– Ellen Finkelstein

Guest Bio:
Ellen Finkelstein is a teacher, coach and recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. Her articles have appeared in numerous magazines, newsletters, and blogs.

     She is a PowerPoint MVP (one of only 18 in the United States) with a Microsoft award for experts who contribute to the user community. Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics.

     She also teaches speakers, writers, and experts to get their Knowledge out to the world with a knowledge-based online business at ChangeTheWorldMarketing.com.



Resources or websites mentioned in this episode:



Credits:
  • Guest: Ellen Finkelstein
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely


     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.


Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript:  Build Better Beta (Ellen Finkelstein)  coming soon

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Creators and Guests

Host
Abe Crystal
Host
Danny Iny
Producer
Cynthia Lamb
Guest
Ellen Finkelstein

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!