In this episode of Coffee with Curtis, Robert is joined by AB Lieberman, CEO of Clicks Talent. The conversation covers the evolution of influencer marketing, the growing demand for authenticity in content, and AI’s expanding role in the industry. AB unpacks his journey from freelancer to CEO, shares the mission behind Clicks Talent, and offers practical advice for building high-impact influencer programs. They examine the shift from traditional social media to interest-based platforms like TikTok and strategies for capitalizing on these trends. Other highlights include moving beyond persona-based targeting toward engagement-first approaches, the rising potential of TikTok and LinkedIn for B2B marketing, and the power of user-generated content. AB also delves into the emergence of AI influencers and the challenges of balancing automation with human creativity in content production.
What is Coffee with Curtis Business?
You are listening to Coffee with Curtis Business, I am Robert Curtis, your host and CEO of Simlev. Welcome to the show. Coffee with Curtis - Business is a podcast where you will be able to tune in to my conversations with people in business sharing their journey and experiences to give you insights to impact your own business. So grab a coffee and enjoy the show.