In this Business Spotlight, we hear from Christian Mossberg, CEO of EFCO USA. Originally from Sweden, Christian has grown himself through numerous roles and CEO positons, now running the sales and service organization for the Americas from Charlotte for this global, family-owned company. He shares his emphasis on annual planning and goal setting with a specific focus on reflection upon the recent past. Further, there's tremendous value in simply working hard and being committed on the journey to success, as well as recognizing the need to invest in yourself and in marketing. There's so much packed into this interview with Christian. To learn more about about him and his company, visit https://www.efcousa.com/.
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