To Amazon Or Not To Amazon? Why This DTC Footwear Brand Isn’t Making The Leap #408

Most brands have a total love-hate relationship with Amazon. So what exactly are the risks and rewards? For KURU Footwear’s Sean McGinnis, the downsides completely outweigh the benefits. Get his take on when Amazon is worth it and why they’re sticking with DTC. Spoiler: Amazon tries to hijack KURU search results with this wild play.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Sean McGinnis
• Check out Kuru Footwear 
• Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
• Get your free copy of Ecommerce Marketing Recipes
• Check out Privy Masterclass
• Download The Ecommerce Marketing Calendar
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Get your copy of The Ecommerce Marketing Calendar
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

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What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.