The Luxury Item with Scott Kerr

Scott Kerr is joined by Hélène Poulit-Duquesne, CEO of French high jewelry house Boucheron, to discuss how the company is preserving the innovation and creative design legacy of its founder Frédéric Boucheron and her push to revive the identity of the 166-year-old "sleeping" luxury brand. She also talks about how being a small and nimble company has enabled Kering-owned Boucheron to quickly bring boundary-pushing concepts to market, why her partnership with creative director Claire Choisne has been so successful, the rationale behind releasing two distinct high jewelry collections per year, why high jewelry has been more resilient than other luxury investments, and its big foray into the US market with standalone stores. Plus: Why the red carpet is so important to Boucheron.

Featuring: Hélène Poulit-Duquesne, CEO of Boucheron (boucheron.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

What is The Luxury Item with Scott Kerr?

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.