Welcome to episode 19 of The GEO Show. Paris Childress and Simon dig into information gain: net-new knowledge AI has not already ingested, the 0-100 information gain score inside GEOforge, e-commerce and review paths to lived experience, YouTube AI Overviews citations, and GEO expanding into social, UGC, and influencer go-to-market.
In this episode:
Information gain is the anti-slop ingredient
AI is hungry for net-new knowledge. GEOforge scores information gain from 0 to 100 as the primary forecast for content success.
Novelty is not truth
High novelty still needs corroboration before models cite a claim.
Experience, reviews, and video
Lived use cases and verified reviews beat manufacturer specs. YouTube is a major AI Overviews citation source.
Sites as AI crawler databases
Human traffic falls while bot visits rise. Structure for retrieval, then earn relevant mentions.
💬 Question: What is the highest-information-gain asset you could publish this month that no model has already trained on?